26, September, 2024
At BestCRMSoftware.com, we prioritize transparency and honesty in all our content. In order to maintain the quality of our reviews and to keep providing valuable information to our audience at no cost, We earn commissions through clicks and affiliate purchases from select links in our articles.
Our commitment to unbiased content remains unwavering, despite our use of affiliate links. These links do not influence the opinions or recommendations provided by our editorial team. We prioritize integrity and objectivity in every piece of content we produce, ensuring that our readers receive unbiased and reliable information to inform their decisions effectively.
Best CRM Software for Property Management
Biography
Roger leverages his two decades of experience in construction company management, specifically mid-sized firms in Santa Clara County, CA. His expertise lies in streamlining office processes and navigating complex paperwork like bids, contracts and permits. Committed to sharing his practical knowledge, Roger contributes to this blog with a focus on how CRMs can optimize construction operations.
View Author Profile
Latest Update:
Sep 16, 2024, 8:45 am
In A Nutshell
I understand the demanding nature of property management. Dealing with tenant inquiries, listings, and many other administrative tasks is a big responsibility. As such, people often ask me “What is the best CRM for property management?”
The best CRM for property management depends on your needs, but it should give a much-needed boost to your productivity. Harmonized workflows and centralized databases are vital to building a successful venture. I’ll share my extensive CRM knowledge to aid property management companies in this review.
Best CRM For Property Managers 2024
When looking to streamline lead management and lead generation in a property management company, try the following:
- PropertyBase – Best CRM for property managers overall
- Entrata – Most user-friendly property management CRM
- ClientLook – Best CRM for deal tracking
- Wise Agent – Best property management CRM system for time tracking
- LeadSimple – Best CRM software for operationalizing workflows
- Knock – Best CRM for remote teams
- FreedomSoft – Best property management CRM for lead management
- RentDynamics – Best leasing dashboard for property management
- SyndicationPro – Best property management CRM for email functionality
- Follow Up Boss – Best open OS property management CRM
Why Property Managers Need CRM Software
I have seen property managers sigh with relief after adopting property management CRM systems. To begin with, this software significantly improves communication by automating multiple processes. Property owners, tenants, and vendors can stay connected with personalized messages and maintenance alerts, for example.
Another CRM feature greatly appreciated in the real estate business is online payments. The best CRM for property management integrates online payments, enabling tenants to easily pay their rent. This process also eliminates the need for manual checking and errors, saving valuable time.
Another major benefit is the ability to house and organize all relevant client information in one convenient spot. With this, I can check and edit tenant information, monitor rent payments, and maintain open lines of communication. This property management software feature helps me save time and reduce mistakes while manually handling data.
Real-time smart inspection reports are also made easier with property management CRM. You can assign inspections to vendors through a central login, check inspection templates, and upload photos to maintain a comprehensive report of the property’s present condition.
Top 10 Best CRM Software Solutions For Property Managers
Free Plan: No
This property management software is designed with the best bits of traditional real estate in mind, with room for both modern and cutting-edge features. It creates a centralized platform to manage crucial real estate business functions.
Why I like it:
Propertybase provides a powerful, all-in-one solution for real estate teams. It simplifies lead management, property listings, and client contact management. Its highly customizable dashboard has many automation features to streamline property management operations. In return, these features enhance efficiency and productivity among property management teams.
Most important property management features:
- Lead aggregation and management from various sources
- MLS integration and listing syndication
- Targeted email drip campaigns and automated follow-ups
- Customizable dashboards for owners, brokers, and agents
- Comprehensive analytics and reporting
Pros & Cons
Pros
- Robust Salesforce-backed CRM and backend system
- Efficient record-keeping and automation
- User-friendly email campaign management
- Excellent digital advertising capabilities on social network platforms
Cons
- Requires a lot of training to onboard property management teams
- Customer service can be unreliable
Free Plan: No
Entrata offers a comprehensive property management suite with features that cover prospecting through to customer service. Property managers can utilize its features for all crucial aspects of their role to maximize efficiency.
Why I like it:
Entrata’s ease of use is unmatched in the real estate sector. The e-books and guides on its resources page are crucial to smooth onboarding. Property management teams can easily learn about the software and get started in no time.
Along with this, it has a user-friendly interface with easy navigation to core functions. Its lead tracking, email marketing, and task management features make it attractive for property operations.
Most important property management features:
- Lead organization and tracking
- Automated email marketing campaigns
- Chat and text communication with prospects and residents
- Integration with various marketing tools
- Full-service call center support
Pros & Cons
Pros
- Offers multiple training resources, including webinars and support tickets
- Incorporates various aspects of property management in a single platform
- Responsive and helpful customer service
- Powerful accounting features, including budgeting and customization options
Cons
- Occasional system glitches may hinder efficiency among teams
- Proprietary training center quizzes can be confusing and not always intuitive
Free Plan: Yes
Starting at $129
ClientLook is an easy-to-use CRM solution designed specifically for commercial real estate professionals. As a property manager, you can easily manage customer interactions and balance property owners’ expectations with this tool.
Why I like it:
I haven’t seen better deal-tracking features among the property management CRM systems I’ve tested. This software creates a consolidated pipeline to stage, broker, and track deals’ progress. This also comes with email integration for real-time collaboration all in one place.
I’m certain you’ll also enjoy its painless mobile sync that gives you access on the go. For back office operations, its remote data entry feature is remarkable.
Most important property management features:
- Integrated property data and listings with real-time updates
- CRE deal monitoring and pipeline management
- Mobile apps for iPhone and Android devices
- Back-office assistant team for outsourced CRM support
- Remote data entry functions and straightforward mobile synchronization
Pros & Cons
Pros
- Efficient deal tracking and contact grouping features
- Integration with external applications for enhanced functionality
- Mobile apps for accessing CRM data on the go
- Customizable fields for comprehensive data capture
Cons
- System slowness during peak usage times may hinder data entry
- Requires a strong internet connection and a smart device to run effectively
Free Plan: No
Starting at $49
Wise Agent’s all-encompassing CRM solutions are a game changer for productivity-conscious property management companies. It also has a resource tab with helpful materials to catch your team up in the shortest time possible.
Why I like it:
Wise Agent is an attractive choice for property managers due to its time-tracking feature. Especially for smaller teams, this feature is crucial in prioritizing tasks during peak seasons. You know what to attend to first to optimize workflows. It also has a user-friendly interface and affordable plans with many features.
Wise Agent is designed to streamline the sales process and improve client communication. This software’s integration capabilities and responsive customer support make it a valuable tool.
Most important property management features:
- Lead generation and targeted marketing
- Contact management and automation
- Team collaboration and productivity tools
- An enhanced time-tracking feature to maximize productivity
- Mobile web app for on-the-go access
- Streamlined transaction management
Pros & Cons
Pros
- User-friendly interface and easy integration with multiple platforms
- Affordable pricing compared to other top CRM solutions
- Continuous improvements and updates to features and functionality
- Excellent customer service and responsiveness to user suggestions
Cons
- The built-in word processor has room for improvement
- Difficult to view multiple checklist items simultaneously
Free Plan: No
Starting at $99
LeadSimple is designed to offer property managers lead management, sales automation, and customizable workflows. This dynamic property management CRM helps to streamline processes and increase conversion rates.
Why I like it:
LeadSimple’s most prominent feature is its workflow optimization. In particular, the operations package has exciting features such as conditional logic, dynamic due dates, contact roles, and shared email boxes.
Opting for the Growth package won’t lock you out of its customization capabilities, as you can still customize lead generation and sales dashboards. Its ability to integrate with various web-based tools enhances data flow and efficiency.
Most important property management features:
- Automatic lead import from multiple marketing channels
- Instant lead notification and routing to agents
- Comprehensive communication tracking (calls, emails, and text messages)
- Customizable lead stages and sales process automation
- Email drip campaigns and follow-up reminders
Pros & Cons
Pros
- Highly customizable to fit a company’s unique processes
- Robust features for business process design, management, and automation
- Integration with popular tools like Microsoft and Zapier for efficient data flow
- Excellent ROI, particularly for remote and virtual teams
Cons
- Initial navigation through the user interface may be challenging
- Minor bugs may be encountered, especially during upgrades
Free Plan: No
Knock is a powerful, user-friendly CRM designed for the multifamily industry. This centralized relationship management software brings the convenience of automation to property management companies.
Why I like it:
Knock is an excellent choice for property managers looking to boost efficiency in remote teams. With stellar lead management, it centralizes leasing efforts and gives you control over the marketing budget.
I also like its reporting capabilities as they help in making informed decisions. On top of that the Knock chatbot helps to respond to client queries 24/7.
Most important property management features:
- Efficiency-boosting automation, including prospect self-scheduling and follow-up
- Knockbot chatbot for 24/7 prospect engagement
- Intelligent prospect sorting and prioritization
- Centralized leasing suite for seamless referrals and browser-based calling
- 360-degree guest card for a comprehensive view of prospect history
Pros & Cons
Pros
- Exceptional customer service and responsive account representatives
- Automated reporting for daily, weekly, and monthly performance insights
- Effective auto-response, email, SMS, and chat features
- Simplifies maintaining contact with prospects and residents
Cons
- Follow-up reminders can be repetitive and may only sometimes align with prospect preferences
- The scoring system can be difficult to understand, particularly between “live score” and “average score”
Free Plan: No
Starting at $197
FreedomSoft CRM offers real estate professionals the comfort of an all-in-one platform: list building, lead generation, deal analysis, and task automation.
Why I like it:
FreedomSoft brings in unrivaled capabilities to develop SEO-optimized websites and web forms synchronization. You can easily link over eight websites without compromising speed and security. This tool also works well in lead management and deal analysis.
The extensive features allow you to utilize targeted lists and automate follow-ups. You can also generate thorough reports for informed decision-making with this tool.
Most important property management features:
- List building and research tools for identifying the best marketing lists
- Lead generation and marketing automation, including direct mail templates
- Comprehensive CRM and lead management system with customizable pipelines
- Website building and online lead capture with SEO-optimized pages
- Phone and SMS system for seamless communication
Pros & Cons
Pros
- Comprehensive CRM with customizable lead pipelines and workspaces
- Powerful list-building and research tools to uncover hidden deals
- Workflow templates and automated follow-ups to close more deals
- Easy-to-use website builder with built-in web forms and SEO optimization
Cons
- Texting and direct mail features may only sometimes function properly
- SMS functionality could benefit from AI-powered improvements
Free Plan: No
This user-friendly CRM is designed specifically for the multifamily industry. The intuitive streamlines leasing software and lead management with enhanced tools to meet the unique property managers’ needs.
Why I like it:
RentDynamics is an excellent choice for property managers in the multifamily sector looking for a tailored CRM solution. Its leasing dashboard displays all tasks in a concise format, making it easy to get rid of redundant ones.
Like other property management CRM systems, it has customizable functions to perform real estate tasks. You can track and nurture leads with this software, integrate third-party apps, and conduct analytics. The best part is that Entrata fully acquired this software, so you benefit from its well-ordered features.
Most important property management features:
- Email templates for streamlined communication
- Resident-centric guest cards for enhanced prospect engagement
- Intuitive leasing dashboard for tracking tasks and performance
- Voice of Customer (VoC) feature for prospect and resident behavior insights
- Live chatbot for guided prospect engagement
Pros & Cons
Pros
- Designed specifically for the multifamily real estate industry
- Integrates with popular multifamily software providers like Yardi, Entrata, and AWS
- Good customization options to tailor the platform to specific needs
- Responsive support team willing to create custom reports and features as needed
Cons
- Pricing information isn’t available online
- Some users may find the reporting capabilities limited for specific or drilled-down topics
Free Plan: No
SyndicationPro streamlines customer relationship management in real estate by offering excellent email functionality. With this software, property managers are guaranteed a 360 degree view of your contact relationships.
Why I like it:
SyndicationPro is an excellent choice for real estate brokers relying on email campaigns. It has outstanding features like two-way email synchronization for visualizing relationship history. Besides this, the mass email functionality allows you to reach out to many prospective leads with personalized messages.
Most important property management features:
- Email marketing tools with segmentation capabilities
- Built-in eSign for seamless document signing
- Soft reservation building for gauging prospects’ interest
- Co-sponsor module for managing joint venture partnerships
Pros & Cons
Pros
- Highly effective tool for managing leads and distributions
- Integrated email tools and e-signing capabilities for streamlined document management
- Comprehensive feature set that addresses various aspects of the property management process
- User-friendly interface once users become familiar with the software
Cons
- The initial learning curve may require a few hours of exploration to fully understand the product
- It could do better with deeper integration features
Starts at $57
Follow Up Boss is an Open OS-based CRM that centralizes lead management, automates communication, and offers seamless integrations. It helps real estate professionals streamline their operations and close more deals.
Why I like it:
Follow Up Boss is an excellent choice for real estate teams looking for a flexible and feature-rich CRM solution. Follow Up Boss provides detailed website visitor tracking, making it a valuable tool for managing leads and optimizing conversions.
The platform also focuses on constant innovation and its thriving ecosystem of integrations. This allows users to adapt quickly to changing market conditions and scale their business ladder effectively.
Most important property management features:
- Lead capture and management from 250+ sources
- Automated lead distribution based on custom rules
- Pixel tracking for detailed website visitor insights
- Integrated dialer and calling features for improved productivity
- Native two-way texting for enhanced lead engagement
- Open API and extensive integrations for customization and flexibility
Pros & Cons
Pros
- Centralizes lead management from various sources, making tracking and following up with leads easy
- Offers a wide range of integration tools
- Offers a user-friendly interface and comprehensive training resources for easy adoption
- Constantly innovates and adds new features, keeping users ahead of the curve
Cons
- Some users report occasional issues with automatic actions not triggering as expected
- Email templates and sequences have few customization options
Conclusion
The right CRM tool for your property management business means a lot in terms of productivity and customer service. As such, you must answer the question of what’s the best CRM for property management for your business needs before picking one. Reading other users’ reviews also gives you better insight into the software.
FAQ
-
1) What is CRM in property management?In property management, CRM is a crucial tool that focuses on building and maintaining strong relationships with stakeholders. This software solution helps streamline and automate various aspects of the business, such as lead management, communication, and data organization. By utilizing a CRM, property managers can efficiently track and nurture leads and manage tenant and owner interactions, all in a centralized platform. This saves time, reduces manual effort, and enables property managers to provide a higher level of personalized service.
-
2) What is the best CRM for estate agents?The best CRM for estate agents, in my opinion, is PropertyBase. This Salesforce-powered CRM provides a robust set of tools for managing contacts, deals, and properties. Its customizable dashboards and seamless integration with the Salesforce ecosystem make it attractive for agencies seeking a scalable solution.
Recommended Articles
