Best CRM Software for Roofing Companies
In a Nutshell
Roofing CRM software is a customer relationship management tool that helps roofers to communicate with prospects and track leads. Its key purposes are to drive revenue and manage roofing sales processes. I’ve come to realize that there are lots of CRMs for roofing on the market. Some offer free options but less ideal features, and some may offer some of the best and most recommended features at a high price.
I’ve tested, evaluated, and reviewed some of the most popular CRM software, specially tailored for the roofing industry, to shortlist the best tools for controlling and managing teams and projects more effectively.
10 Best CRM Software for the Roofing Industry Shortlist
Here’s my list of the 10 best CRMs from the 10 tools I reviewed
- AccuLynx: Best for roofing production features
- JobNimbus: Best for organizing & automating roofing work
- Salesforce: Best for data-driven services
- Jobber: Best for real-time scheduling of roofing projects
- Leap: Best for home improvements
- Houzz Pro: Best for roofing project management
- Roofr: Best for order analytics and insights
- Buildertrend: Best for roofing materials management
- RoofSnap: Best for roof measurement
- iRoofing: Best for roof measuring with estimates
Why Roofing Companies Need Good CRM Software
Being efficient, focusing more on your customers and being organized are the basics for any company. These are also essential in the roofing industry, and the only way to achieve this is by having the best CRM for roofers, which will help maximize the contractor’s operation with all-in-one solutions. The roofing industry is no exception in having to deal with ever-evolving trends.
As I tested and tried the different software available for the roofing industry, I found these reasons why a roofing company would need good CRM software.
- The right software helps with project management
- It will help enhance customer satisfaction by ensuring all work is done well and on time
- The CRM will help by eliminating irrelevant tasks through task and workflow management tools
- A good CRM for roofers will help present better branded and polished contracts
- CRM software also helps with scheduling and calendars
10 Best CRM Solutions for Roofing Companies
AccuLynx is well-known for its high performance in production and project management for the roofing industry. It makes it easy to control every step of production.
Why We Like It
AccuLynx is well-known for its high performance in production and project management for the roofing industry. It also makes it easy to control every step of production.
Important Features for Roofing Companies
Customer relationship management
Manage and track sales from a lead to a signed contract.
Lead intelligence
Use built-in AI to get greater insight into your contact data.
Aerial measurement ordering
Use eagle view roof measurements in the AccuLynx system. The measurements also automatically give an estimate, so you don’t have to import data manually.
Photos
This feature allows you to capture photos of a job, share them with your crew, and add annotations without using additional photo apps.
Estimating
You can create an estimate within seconds. You can choose from a library of templates, add measurements and materials, and apply taxes, profit margins, and discounts.
Lead API
Eliminate data duplication by automatically entering and importing lead information from the web to lead forms, landing pages, and external websites.
Pros
- Tailor-made for roofing contractors
- Centralizes customer and job information
- Automated text messages and emails
- Good integration with third-party applications
- Integrates well with accounting software
Cons
- May be costly for small businesses
- Some users find advanced features overwhelming
- Not mobile-friendly
JobNimbus was built for contractors, and its features align with assisting, organizing, and automating their work.
Why We Like It
JobNimbus stands out as it’s considered one of the best CRM software for roofing in the market. It also has excellent features and is an all-in-one management system.
Important Features for Roofing Companies
Marketing
Attract more leads with services that include paid ads, local SEO, and a website.
Sales
The sales team can use a one-click estimate to create professional proposals.
Production
This feature allows you to order materials from suppliers directly and manage production.
Billing / Cash flow
The system is synchronized to QuickBooks and allows for payment collection via text messages.
Communications
Communication is flawlessly integrated with text messages, email, and caller ID.
Integration
It can be connected to some external tools to offer services in one place.
Pros
- Competitive pricing plans
- Customizable workflows
- Scalable to different business sizes
- Document-sharing and storage
Cons
- The interface isn’t very intuitive
- Lacks some advanced features specific to roofing workflows
Salesforce has been around for many years. It’s a well-known system that can be adopted by any industry and is scalable to any size of business.
Why We Like It
It’s very customizable to suit any business and industry and is especially helpful to large companies. It’s an excellent system for multi-channel marketing and comes with a mobile application for managing almost everything on the go.
Important Features for Roofing Companies
Customer Service AI
Uses generative, predictive, and conversational AI.
Data-Driven Service
Uses real data inside to maximize customer satisfaction and the service team’s productivity.
Customer Service Incident Management
Resolves problems faster to deliver excellent customer experience.
Field Service
It’s a feature that mainstreams operations to ensure customers are happy.
Self-Service
Assist customers in finding answers quickly.
Einstein Bots
It can be used 24/7 to assist with any customer service cases.
Service Cloud for Slack
Allows teams to collaborate and solve any issues that arise.
Pros
- Pricing may be steep for smaller companies
- Only compatible with Salesforce domain
- Quite complex for new users
Cons
- Field tracking and data entry
- Built-in custom reports
- Flexible customization
Jobber is field service management software that assists an enterprise in organizing its business and keeping customers satisfied.
Why We Like It
One of the reasons we love Jobber is its customizable features, which can suit any industry. Jobber wasn’t specifically created for the roofing industry but can be adapted for it. It also ranks high in organization and business management.
Important Features for Roofing Companies
Job Management
It keeps track of important client details. Flexible dispatching and real-time scheduling ensure your team is at the right place on time. It also has an invoicing and follow-up system with professional templates and a mobile app that allows users to access the system from anywhere at any time.
Customer Service
It allows customers to book online and automatically schedule a job based on preferences. With the client hub system, clients can approve quotes, pay invoices, and print receipts. Through the customer service system, the team can send automated updates and work progress via text messages with the CRM. With the job forms feature, there is a checklist and custom forms that can be shared with the team and customers.
Business Operations
Through the use of customized templates, follow-ups and quotes are easy to create. The system also allows signature approvals and sends automated calendar reminders. It also comes with a built-in reporting system that gives proper insight into your business. These marketing tools will assist with attracting more business by running easy email Marketing campaigns.
Pros
- Good customization options
- Simple quoting & invoicing systems
- Real-time mobile app
- Appointment management
Cons
- Extensive optimizations and customizations may be daunting
- Lacking some roofing-specific features
Leap is an end-to-end platform specifically created for the home improvement industry. In 2022, Leap bought JobProgress along with its CRM software for roofing, which is known as one of the industry’s leading software solutions.
Why We Like It
It’s also well known for its exceptional customer support and scalability to accommodate businesses of any size.
Important Features for Roofing Companies
Lead management
Leads are managed and nurtured quickly. Get to a lead quickly through instant notifications and initial responses. Push notifications ensure you never miss an opportunity. You can send automated emails to leads and build tasks based on workflow preferences.
Schedule Appointments
Allows for straightforward scheduling while putting time, location, and date that can be sent instantly to a homeowner. The system also ensures issues such as overbooking of time slots is eliminated.
Digital Estimates
Generate digital estimates using price and material control to ensure that you aren’t underestimating a job or offering materials that are no longer in stock. Digital estimates also allow you to eliminate manual errors and provide a better customer experience.
Digital Signatures
Collect digital signatures, information, and contracts are sent to customers on the go. Digital signatures ensure higher security and final documentation that can’t be modified or moved.
Digital Signatures Image
Signatures can be captured remotely through the in-platform signing capabilities. The secure sign feature ensures contracts are signed and completed by all parties. It can be integrated with DocuSign to keep all digitally signed information in one place.
Pros
- Lots of useful features
- Great third-party integration
- User-friendly interface
- Extremely handy mobile app
- Wide range of pricing packages
Cons
- Mediocre sales tools
- Steep learning curve for some features
Houzz Pro is a business management software that was built specifically for the property building and remodeling.
Why We Like It
Contractors can use the platform to streamline online invoicing processes, payment scheduling, and tracking activities through a project timeline and client dashboard.
Important Features for Roofing Companies
Project management
Allows for simple streamlining of the project, ensuring no delays.
Client communication
Communicate with clients and understand their needs. This allows easy resolution of any queries.
Customizable templates
For proposal creation, quotes, and invoices.
Design tools
Design tools with a 3D floor planner tool
Mood boards
To easily show the design to clients through a digital perspective.
Pros
- Simple to create & send proposals
- Great time & expense tracking tools
- Excellent range of features for building contractors
Cons
- Not the simplest system to navigate
Roofr is known for its excellent sales features.
Why We Like It
Roofr has a great instant estimate system, measurement reports, and quick proposals. Its software is also great for managing and communicating with customers.
Important Features for Roofing Companies
Interactive Job Pipeline
It allows you to drag and drop jobs as they move through the pipeline. Job cards show information such as the location, job price, and task being performed.
Analytics Dashboard
The analytics dashboard allows you to gain a better understanding of your sales processes, all using real-time data.
Material Ordering
Ordering materials is simple: You can send, create, and check your material orders from your signed proposal.
Measure & Estimate
You can take measurements and estimate remotely through the CRM system.
Automated Tasks
Automations allow you to set appointments, check job statuses, and update proposals.
Invoicing & Payments
Allows you to share and create invoices for each job. You can also easily view payment status to find any outstanding balances.
Pros
- Great for customer lead generation
- Easy appointment booking
- Automated quoting process
Cons
- Project management features less comprehensive than some competitors
- Lacks range of customization
Buildertrend is a popular residential construction project management software that’s been around since 2006. Most remodelers, builders and contractors trust it.
Why We Like It
It allows contractors to control their projects efficiently and seamlessly organize communication processes within the enterprise. This software enables builders to manage finances, jobs, sales, and client relationships. It’s also trusted by more than 1 million users across 100 countries.
Important Features for Roofing Companies
Sales Management
Makes it easy to capture, create, and close leads. You can also build customized proposals and engage your prospects through email marketing.
Project Management
All project details can be managed in one place to avoid delays and stay on top of any changes. Documents and important information can be easily shared with stakeholders on the platform.
Customer Management
Allows for easy connecting of teams, subs, and clients. Also gives customers a clear expectation and keeps home almost informed and involved.
Financial Management
It ensures you stay within the budget with every project by tracking expenses and allowing you to account for every penny. It also allows you to save money by using bid management.
Materials Management
Easily track the cost of materials and inventory while building and sustaining relationships with the best suppliers. You can easily manage and earn rebates directly in the Buildertrend CRM system.
Pros
- Unlimited training and integration
- Reduces project delays & costs
- Streamlined project planning process
- Accurate Financial Management system
Cons
- May be challenging for new users due to it high number of features
RoofSnap is known for its measuring services, which allow contractors to measure roofs and create material orders and contracts from anywhere.
Why We Like It
This is excellent CRM software for roofing with features built specifically for this industry.
Important Features for Roofing Companies
Roof Measurements
RoofSnap’s standard measurements are ideal for measuring a residential asphalt roof. They give detailed diagrams and waste calculations, all in under 30 minutes.
Gutter Measurements
It gives accurate and efficient measurements. Boosts installation efficiency by allowing easy and accurate planning and material estimation.
Estimation Suite
Calculations for generating estimates are automatic, and RoofSnap’s instant estimate builder measurements can be applied directly to the line item.
Pros
- Wide range of material suppliers integrated
- Great visual estimation tool
- Pitched roof analysis for accurate planning
Cons
- Limited CRM capabilities
- More advanced measuring features may take longer to master
To complete our list, we come to iRoofing. It’s not as popular as other roofing CRMs but has some amazing features.
Why We Like It
It has outstanding customer support and roofing logistics tools. iRoofing can produce estimates based on your pricing.
Important Features for Roofing Companies
Limitless Roof Measurements & Instant Estimates
Create accurate and professional roof measurements and reports in minutes. Its roof measurement app is suitable for mobile devices and desktops. You can use unlimited satellite reports from satellite, aerial, drones, and blueprints. You can determine a precise roof pitch using street-view photos.
Powered by AI Roof Visualizer
It uses AI to integrate technology that helps with doing the work faster. The CRM system is connected with multiple manufacturers.
Digital Roofing Pitchbook
Creates an unforgettable custom branded, colorful, and animated Digital Pitch Book. Easily upload before and after pictures from past projects. Shows other work completed in the area.
Roof Estimating Software
Accurate, customized roof estimating software that turns any roof measurement into an online estimate. Use company pricing to customize all information.
Digital Roofing Catalogs
It comes with the industry’s largest database, which is automatically updated. It includes brochures, photos, and technical information. It uses an AI-based roof visualizer to give the best information.
Pros
- Mobile-friendly app that supports remote project management
- Easy materials ordering
- Great customer presentation tools
Cons
- Limited integrations options
- Lacking advanced CRM functions
Considerations for Small vs. Large Roofing Companies
Most CRM software for roofing can cater to small and large enterprises’ needs. However, it’s always advisable to check which software best suits the needs of your enterprise. Always check the customization options of the software to ensure it meets all your project needs. I also recommend that you check the integration options the software comes with. Go for a CRM system that will simplify your project. Finally, it’s essential to keep your budget in mind, as some systems can get expensive in the long run, even if they’re cheap initially.