How to Connect Facebook Leads to ActiveCampaign

How to Connect Facebook Leads to ActiveCampaign

Zapier helps you create an automated workflow called ‘Zap’ that sends information from one app to another. To connect Facebook leads to ActiveCampaign, you will need to create a Zapier account. Once that is done, follow the steps below to connect your Facebook leads to ActiveCampaign:

1. Setup Facebook leads

Step 1

• First, within the Zapier interface, set up your trigger by selecting Facebook Lead Ads as the app and New Lead as the event to start your Zap.
• Click Continue.

This is the Zap template that will be already selected for you:

Step 2

Select or connect to your Zapier account. Click Continue.

Step 3

Now to set up your trigger step.

Choose the Facebook Lead Ads page as Zapier and Zapier integration text as a form collecting the leads for ActiveCampaign. Click Continue.

Step 4: 

Here is a simple form collecting the Name and Email for leads and answering the question for Ice Cream.

Step 5: 

Now, to create your Facebook lead ads form, follow the steps below:

• Go to the Facebook Page and click Create Ad.
• Choose Get more leads.
• Select how you want to collect contact information: either from a form on FB or your website.
• Mention your form in the respective area.
• Customize the form text if needed by ticking the Customize form box and adding a Headline & Description.
• Decide what prefilled customer information to include and tick the boxes.
• To add custom questions, click + Add question.
• Select a language for your form.
• Optionally, add a Privacy Policy by clicking Add a Privacy Policy and inserting the link text and URL.
• Review your Ad preview to ensure it looks right.
• Click Next to complete your form.
• Choose the image/video for your ad & select text, audience, duration & budget.
• Click Promote now to run your ad.
• When someone clicks your lead ad, they’ll see your instant form where they can submit their responses.
• After people submit the form, download your leads data from Meta Business Suite, Ads Manager, or your CRM system.

Step 6: 

Once the form is created, go back to your Zap & select “Refresh fields” for a form menu update. You will be able to view your freshly curated form. After the page & form selection is done, press Continue.

Step 7: 

In the next step, get your trigger tested. It gathers sample data from FB Lead Ads to build the rest of your Zap. Click on Continue.

2. Set up ActiveCampaign

Step 1:

Build your action phase now. If you didn’t incorporate the Zap template, pick ActiveCampaign as your action application & “Create/Update Contact” for the event.

Step 2: 

Sign in to your ActiveCampaign account. If it’s your first time connecting to Zapier, create the API URL & Key by hovering around the Developer tab in the Settings of the ActiveCampaign account.

Step 3: 

Paste your API URL & Key into your Zapier account under the desired field. Select Yes, Continue.

Step 4: 

Select your ActiveCampaign account and click Continue.

Step 5:  

• Customize your new subscriber by adding their ActiveCampaign ID or email.
• Match your data collected from your earlier FB Lead Ads process by choosing the dropdown menu.
• Fill in all the information and click Continue.
  
  

Step 6: 

Test your Zap now. After running the test, check your ActiveCampaign account to confirm the presence of a new lead.

If everything is in order, your Zap is ready to use. Whenever you attract a new lead via Facebook Lead Ads, they are automatically redirected to ActiveCampaign, operating your overall lead funnel more efficiently.

Wrapping Up