How to Send LinkedIn Lead Gen Form Submissions to ActiveCampaign

Steps to Send LinkedIn Lead Gen Form Submissions to ActiveCampaign

Sending LinkedIn Lead Gen Form Submissions to ActiveCampaign can be challenging for those who are not familiar with the platforms. You can follow the steps mentioned below to make the process easier and get the best results using the Zapier platform.

However, you must keep in mind that a premium subscription is needed to integrate the two platforms. 

Step 1: Log in to Your Zapier Account and Locate the ‘Apps’ Option

You will need to have a Zapier account created before you start the process of integrating the platforms. 

• The first step is to log in to your Zapier Account.
• The left side of the dashboard contains various options. Locate the ‘Apps’ option and click on it.

Step 2: Connect to the ActiveCampaign App

The next step requires you to run a search for the ActiveCampaign app. All the options related to the search are visible, click on the ‘Connect’ button next to the ActiveCampaign app.

Step 3: Fill Out the Details

• A new tab will be opened asking you to enter the APU URL and the API Key.
• Read the instructions carefully and follow the steps.
• Once you have entered the information, proceed by clicking on ‘Yes, Continue to ActiveCampaign’

Step 4: Connect to the LinkedIn Ad App

• Run a search for the LinkedIn Ad App as we did for ActiveCampaign in the previous step. 
• Choose the ‘Connect’ option adjacent to the LinkedIn Ad app.

Step 5: Fill Out the Details and Connect

• The page will redirect you to the LinkedIn website portal.
• Log in to your account and authorize the connection by clicking on the ‘Allow’ option.

Once this is done, you will be redirected to the Zapier portal.

Step 6: Create a Zap

• Create a Zap and add a trigger event titled ‘New Lead Gen Form Response’
• Continue by selecting the LinkedIn account that has the lead forms you wish to send to ActiveCampaign.

Step 7: Add an Event in the ActiveCampaign App

• Select an action event in the ActiveCampaign app titled ‘Create/Update Contact’.
• This will ask you certain questions like email address, first name, last name, phone number, etc. Fill out these details in the given spaces and continue to the next step.

Step 8: Turn on your Zap

The final task is to turn on your Zap. Your LinkedIn lead gen form submissions will start rolling out to the ActiveCampaign portal via Zapier. 

Tips and Tricks

Wondering how to get better results from LinkedIn lead gen form submission to ActiveCampaign? Here are three tips and tricks that will help you streamline your business between the two platforms.

1. Regulate Form Fields for Higher Conversion Rates

You should be very careful when designing the fields of your LinkedIn lead form. Limit the number of fields and ask for elemental information like name, address, email, phone number, and company among others.

This will strike a balance between collecting worthy information and providing a smooth experience for higher conversion rates.

2. Personalize Follow-Up Communication

You can use the information gathered by the LinkedIn Lead Gen Forms to create strategies to personalize follow-ups. This personalized approach fosters stronger connections, leading to increased engagement and improved conversion rates.

3. Prompt Follow-Up with Automated Workflows

You can set up automated workflows in ActiveCampaign to follow up with your LinkedIn leads. Introduce your brand, carefully nurture it, and follow up with automated workflows. This helps maintain momentum and keeps your brand fresh in their mind.

Wrapping Up