Edrone CRM Review 2024: Overview of Core Features and Pricing

What does Edrone CRM do?

Edrone isn’t your typical CRM built around project management. Instead, it’s an e-commerce-specific CRM designed to help online stores thrive. While it offers functionalities that might seem familiar in the CRM world, like managing customer data and personalizing marketing campaigns, Edrone’s core purpose revolves around the world of online sales.

Edrone equips online stores with tools to not only manage customer data but leverage it for targeted marketing efforts. 

Edrone goes a step further than basic CRM by offering marketing automation tools. These include pop-ups, banners, and a unique feature – mobile voice search integration. With automation, Edrone helps online stores personalize the customer experience throughout their buying journey, from initial browsing to completing a purchase.

Communication is another area where Edrone streamlines the process. It allows for automated emails, SMS messages, and potentially even voice interactions (through their mobile voice search feature) to improve communication with customers throughout the sales funnel.

In essence, Edrone helps e-commerce businesses manage customer relationships throughout the sales cycle, but it does so from a marketing and sales automation perspective rather than a traditional project management approach.

Pricing Plan

Edrone’s pricing is based on the number of contacts you have. The minimum number of contacts you have to have is 250. For 250 contacts, you need to pay 117 euros per month when billed annually. 

The pricing will keep on increasing as the number of contacts grows. The tool has three plans:

• Automate
• Nurture
• Grow

However, pricing for three remains the same. The features are:

Automate:
This package focuses on automating various aspects of your e-commerce business.

It includes features such as Off-Site Marketing Automation with over 20 ready-to-go scenarios, including:

• Newsletter subscription
• Recovering abandoned carts
• Retention marketing
• Loyalty program
• Refer-a-friend program
• Wishlist management
• SMS newsletters
• Recommendations and cross-selling
• Birthday scenarios

Nurture:
The Nurture package aims to enhance customer satisfaction by providing excellent support.

Features include:

• Customer Intelligence: Understand your customers better with business intelligence metrics, real-time activity feeds, and segmentation.
• Customer Care Inbox: Manage customer inquiries efficiently through chat and call widgets, Facebook Messenger integration, and WhatsApp integration.

Grow:
The Grow package focuses on attracting new visitors and converting them into customers.

Features include:

• SMS & E-mail Marketing: Create dynamic newsletters, perform A/B testing, and personalize campaigns.
• Mobile Voice Commerce: Shorten the customer journey using voice search and mobile voice commerce.

What is Edrone CRM Software Best Known For?

Edrone CRM has carved a niche in the CRM space by focusing specifically on e-commerce businesses. Its reputation hinges on a powerful combination of features designed to supercharge customer engagement and sales within the online store environment.

Here’s what makes Edrone a standout:

Laser Focus on E-commerce

Edrone’s unparalleled focus on e-commerce sets it apart from traditional Customer Relationship Management (CRM) systems that often serve a multitude of industries. With a finely honed expertise in online retail, Edrone is designed specifically to cater to the needs of digital storefronts. Its deep understanding of the e-commerce landscape allows it to seamlessly integrate with existing platforms, ensuring a hassle-free transition for businesses.

What truly distinguishes Edrone is its ability to comprehend the intricacies of online customer journeys. From the initial browse to the final purchase, Edrone navigates the complex maze of e-commerce interactions with precision. By recognizing and adapting to the unique challenges faced by online stores, Edrone empowers businesses to optimize every aspect of their customer experience. 

Whether it’s streamlining checkout processes, personalizing product recommendations, or enhancing post-purchase communication, Edrone’s tailored approach ensures that online retailers can effectively engage with their audience at every touchpoint.

Marketing Automation Powerhouse

Edrone’s commitment to excellence extends beyond mere contact management, as it empowers online retailers with a suite of powerful marketing automation tools that redefine the e-commerce landscape. 

From targeted email campaigns that deliver tailored messages to segmented audiences, to SMS notifications that keep customers engaged on the go, Edrone ensures that communication is not only seamless but also highly personalized.

Edrone’s prowess extends to personalized product recommendations—a cornerstone of modern e-commerce success. Leveraging advanced algorithms and machine learning, Edrone analyzes customer behavior and preferences to serve up product suggestions that resonate on a deeply individual level. By delivering these recommendations at the right moment, through the right channel, Edrone enables online retailers to forge stronger connections with their audience and drive higher conversion rates.

Whether it’s promoting special offers, highlighting new arrivals, or enticing customers with exclusive discounts, these dynamic elements ensure that every touchpoint leaves a lasting impression.

Edrone’s advanced marketing automation tools pave the way for online stores to deliver an unparalleled customer experience—one that is not only relevant and engaging but also inherently human. 

Voice Commerce Integration

One of the standout features that distinguishes Edrone from its competitors is its forward-thinking integration with mobile voice search technology—a groundbreaking innovation that aligns seamlessly with the burgeoning trend of voice-based shopping.

By enabling customers to search for products and initiate purchases using nothing more than their voice commands, Edrone transcends the limitations of traditional e-commerce interfaces, providing a frictionless and immersive shopping experience. Whether it’s browsing for a specific item, comparing prices, or completing a transaction, users can effortlessly navigate through the online store using natural language, without the need for typing or tapping.

By harnessing the power of voice commerce, Edrone empowers businesses to cater to the evolving preferences of modern consumers, driving engagement, loyalty, and ultimately, revenue.

Edrone CRM’s Key Features

Edrone CRM comes with two key features: On-site and Off-Site marketing, here are details about them:

On-site Marketing automation

Edrone CRM equips online stores with a robust toolkit designed to elevate customer engagement and conversions. Edrone analyzes customer behavior and browsing history to suggest complementary products in real-time. 

Let’s take a shoe example, the customer viewing specific shoes might see pop-ups or banners showcasing recommended shoelaces, socks, or shoe care products that perfectly match their style.

You can also create urgency or highlight special offers with targeted pop-ups and banners. Edrone allows you to personalize the timing and content of these pop-ups based on customer behavior, product category, or even previous purchase history.

Edrone can also analyze past searches and purchase history to prioritize relevant products within your store’s search engine results pages, streamlining the customer journey.

Off-site Marketing automation

Edrone doesn’t just focus on capturing customers within your store; it helps you nurture relationships beyond the initial visit. Edrone does off-site marketing in these ways:

1. Automated Messaging:
   Recovering Abandoned Carts: Edrone helps you recover lost sales when it sends automated reminders to customers who left items in their carts without completing the purchase.
   
   Newsletter Subscriptions: Increase your subscriber base by effectively managing newsletter sign-ups through automated messaging.
   
   Product Recommendations: Create personalized product recommendations both on and off-site to engage customers and drive conversions.
   
2. Loyalty and Referral Programs:
   Edrone offers fully automated loyalty and referral programs. These programs encourage customer retention and growth by rewarding loyal customers and encouraging them to refer others.
   
3. Customer Support Activities:
   Two-Way Communication: Manage customer inquiries efficiently through chat and call widgets, Facebook Messenger integration, and WhatsApp integration.
   
   360° Customer View: Access each customer’s purchase history and interaction details to provide personalized support.
   
4. Multichannel Communication:
   Engage customers wherever they are by using targeted messages across various channels.
   
5. Social Ads Campaigns:
   Reach new audiences through ready-to-go social ads campaigns.

Is Edrone CRM Easy to Use?

Edrone positions itself as an intuitive platform designed for businesses of all sizes. This suggests they’ve invested in creating a user interface (UI) that is clear, uncluttered, and easy to navigate. 

Edrone offers dedicated onboarding processes, training materials, and potentially even live support to help new users get acquainted with the platform. This structured approach should minimize the initial learning curve and empower users to utilize Edrone’s features effectively.

Availability of comprehensive documentation and ongoing customer support is crucial for any CRM. Edrone offers these resources through knowledge base articles, tutorials, and potentially a ticketing system or live chat for troubleshooting any issues that may arise.

Which Companies Work with Edrone CRM

Some of the companies that work with Edrone are:

• Mosquito
• Nemira
• Leifheit

Suitability Assessment

Based on my Edrone review, I have found who should and should not use Edrone:

Choose Edrone If:

• Your Business is E-commerce Focused: Edrone is built specifically for the e-commerce world. Its features and functionalities directly address the challenges and opportunities unique to online stores.
• You Want Marketing Automation Power: Edrone goes beyond basic CRM contact management. It shines in its robust marketing automation suite, allowing you to personalize the customer experience across various touchpoints.
• You Have a Dedicated Marketing Team: While Edrone boasts a user-friendly interface, leveraging its full potential might benefit from a team with some marketing automation expertise to optimize campaigns and analyze data effectively.
• You Want to Re-engage Past Customers: Win-back campaigns and browse abandonment features are powerful tools for rekindling interest with past customers and potentially recovering lost sales.

Avoid Edrone If:

• You’re Not an E-commerce Business: Edrone’s focus on e-commerce-specific marketing automation might not translate well to other industries.
• Your Budget is Tight: While specific pricing details aren’t readily available online, marketing automation features often come at a premium. Consider getting quotes from Edrone to ensure tha it aligns with your budget.
• You Need In-depth Project Management: Edrone focuses on marketing automation within the sales funnel, not on traditional project management features.
• You Have a Small Team with Limited Technical Expertise: While Edrone offers onboarding and support, its marketing automation power might be overwhelming for very small teams with limited technical experience.