OroCommerce CRM Review 2024: Overview of Key Features
My Verdict
- All communications with customers are recorded
- Automatic contact and lead management
- Recency, frequency, and monetary (RFM) analysis for customer tracking
- Sales tracking and monitoring of marketing performance KPIs
- Robust reporting
- Free demo available
- Initially, it can be quite complex to configure
Pricing
Community Edition
Enterprise Edition
Enterprise Edition
Integrations
Recommended by our experts
What Does Oro CRM Do?
OroCRM comes with dashboards, marketing tools, and other features for collecting data about client interactions. It also uses a variety of touchpoints, such as B2B and B2C online stores. Plus, POS systems, email campaigns, and social media platforms record and track customer interactions. These include support tickets, email replies, and product views.
Users can also track success with the customizable dashboards and generate a variety of reports. Plus, they can manage contacts, accounts, leads, and prospects. In addition, users can create focused, segmented marketing campaigns for better reach.
In this article, I provide an in-depth review of OroCommerce CRM. I’ll illuminate its latest features, user experience, and pivotal role in elevating B2B commerce. All through its robust CRM capabilities.
Key Features of OroCommerce
OroCommerce provides numerous distinguishing features, including:
- Flexibility to meet any business need
- 360-degree view of your customers
- Accounts and contacts management
- Sales and marketing performance dashboards
- Opportunities and leads management
360° View of Your Customer
One of Oro CRM’s key value additions is that it gathers information from all client interactions and touchpoints. It offers organizations a comprehensive 360-degree view of their consumers.
Leads and Opportunities Management
With Oro CRM, users can activate or deactivate leads and opportunities as CRM functionality. All without having to engage with the sales channel. It’s excellent for linking an opportunity directly to an account.
Plus, it singles out important sales in the sales history from the opportunities view. You’ll also be able to share leads with the contacts you choose. However, this feature is only available for the Enterprise package.
Oro CRM’s configurable dashboards may analyze effectiveness in segmented campaigns, email marketing conversions, and opportunity close rates.
Available Integrations
Oro CRM stands out as a powerful platform renowned for its flexibility, scalability, and extensive array of integrations. Here are some available integrations:
- Mailchimp
- Zendesk Suite
- SAP Business One
- SAP ERP
- Dotdigital
- OroCommerce
Pricing Plan
OroCommerce Community Edition
OroCommerces’ free, open-source edition has all the features and functionalities that modern small enterprises need. The Community Edition is great for freelancers and smaller businesses just beginning to sell online. Plus, the developers who wish to evaluate its capabilities and performance.
OroCommerce Enterprise Edition
It’s best suited for medium-sized to large-sized enterprises. It offers an extensive range of performance-optimized B2B capabilities right out of the box. So, it can be expanded to fit any kind of organization. When you combine this with an unparalleled degree of flexibility, you have a tool that businesses of all stripes can use to propel their online expansion.
OroCommerce Pricing
OroCommerce hasn’t provided pricing information for its licensed Enterprise Edition. Pricing is based on your business needs and growth metrics, such as OroCloud hosting, Gross Merchandise Value (GMV), and the number of admin users. So, you’ll need to contact Oro Inc. to get the pricing for your business needs.
Oro’s scalable digital commerce approach enables both large and small businesses to begin with a single capability (CRM, eCommerce, or marketplace). Test your idea through incremental development using an eCommerce MVP model, or flip rapidly when the market demands it.
Is Oro CRM Easy to Use?
Oro CRM is simple to use and customize. For today’s business, its multichannel capabilities are essential.
The official Oro, Inc. learning platform is called OroAcademy, and it provides you with all the knowledge you need to successfully use Oro applications.
Following the execution of an agreement with Oro Inc. or one of its approved partners, you’ll get an email titled “Welcome to Oro Enterprise,” which will walk you through the process of getting your Oro application live.
Which Companies Work With OroCRM
Here are a few companies that use OroCRM:
- France Air
- Hoyes Michalos
- Animal Supply Company
- Dunlop Protective Footwear
- Gala Imports
- Aldo
- Saltworks
Last Thoughts
Oro CRM stands as a versatile solution tailored to meet the diverse needs of both single and multi-channel businesses, whether they operate in B2B, B2C, or both domains. With its open-source framework, Oro CRM provides unparalleled flexibility to adapt to any business workflow or requirement seamlessly.