Funnel CRM Review 2024: Overview of Features, Pricing and more

What Does Funnel CRM Do?

I found that the Funnel CRM software is a unique platform that helps me and my business manage, market, and sell my products. I believe it gives organizations an online platform where they can do everything to improve and disperse their brands in a way that will drive sales and encourage growth. 

Funnel provides CRM tools that assist property managers in serving renters so efficiently that it boosts my profits. It does this through a renter-centric system that results in better experiences for renters while leasing teams work efficiently.

Funnel CRM features that make this possible include centralization, multi-site operations, cross-selling, and role specializations. However, these CRM tools help operators future-proof their businesses, improve margins, and provide excellent customer service for their clients.

So, what makes Funnel CRM stand out is that it’s for the renter and thus guides its clients to operate in a renter-centric manner. Also, its tools are designed to assist multifamily property owners.

Key Features of Funnel

What are Funnel CRM’s primary features, and how do they work? Although Funnel’s uniqueness stems from its focus on one industry, its features are similar to those of other CRMs I’ve encountered. Below are the key features of Funnel CRM and how they worked for me.

Centralization

The centralization feature helps connect teams because Funnel provides a single work platform. When different teams and managers are connected through a single platform, there’s transparency at work, and everyone’s on the same page. This collaboration saves time, cuts costs, and increases income.

The centralization tool helps leasing agents focus more on renters by keeping their administrative tasks in order. It does this through tools like MyQueue, which helps divide tasks into portfolios and list them according to their priority level. This way, teams know which portfolio to open and what to prioritize.

Renter Management Software

The renter management software feature is the key to ensuring the renter is put first. Its solutions remind property managers and leasing agents to operate with the renter’s needs in mind. 

It connects my company to the consumer and allows smooth communication throughout the residents’ experience. Residents can get quick assistance when inquiring about a property or wanting to renew lease agreements. 

Renter management software tools that make this possible include online leasing renewals, AI-powered agents for chats, SMS, email, voice messages, and portal apps.

It also relieves my team’s burden and makes them work efficiently through tools such as reporting, marketing automation, ILS syndication, and contact center software. Ultimately, my clients were happy and my employees had a positive work environment.

Available Integrations

Funnel CRM integrates with numerous platforms to make teams’ work easier. Integrations are the primary source of ensuring that elements needed to manage customer relationships are available in one place. These are some integrations I found in this platform:

• Yardi
• Entrata
• BetterBot
• Perq
• Gmail
• Outlook
• YieldStar
• Rainmaker LRO
• Rently
• RealPage
• Weblisters

Pricing Plan

Funnel CRM has four main plans: Foundation, Automation, Specialization, and Full Funnel. I found them affordable and have varying features. Of course, the cheapest plan has fewer features than the most expensive one. 

The great thing is they allow scalability. If you join Funnel CRM as a small business that isn’t striving financially, you’ll find a plan suitable for what you can afford. Funnel CRM software can still cater to your business needs as it grows and requires more tools.

Although affordable, the pricing plans don’t include CRM set-up and fraud protection fees. Fraud prevention costs an additional $1.50 and is optional. However, it can benefit criminal, eviction, credit, and background screening.

Below are the prices of each plan and its features:

Foundation

The Foundation plan costs $1.80 per unit every month and features the following:

• Marketing automation
• Customer relationship management tools
• Syndication
• AI Chatbot

Automation

The Automation plan costs $3.25 per unit every month and comes with all Foundation features plus:

• VLA

Specialization

The Specialization plan costs $4.35 per unit every month and comes with all Automation features plus:

• Voice AI
• Centralized Comms Hub

Full Funnel

The Full Funnel plan costs range from $6.85 to $8.35 per unit every month and comes with all Specialization features plus:

• Online leasing
• ResApp

Is Funnel CRM Easy to Use?

Based on my experience Funnel CRM is easy to use. Its website is easy to navigate. You’ll find all the CRM tools you need without a hassle. In addition to this, with each feature you encounter, there’s an explanation of how it works. 

Since the CRM is for property owners, the explanation of features isn’t generalized. Terms related to real estate are used. This way, you know which part of your company each feature is most useful for and how it works. 

There’s also an FAQ page to find answers to more specific questions. If this isn’t enough, you can visit the resources page for blog posts, case studies from real customers, videos, podcasts, and ebooks. 

When you’ve decided to partner with Funnel CRM software, you get onboarding assistance. I found the customer support team will help you set up. However, as mentioned above, there are additional costs to this. These are discussed with the sales team, and you can contact them via phone or by filling in a contact form.

Which Companies Work With Funnel CRM

Funnel CRM works with many companies, including six of the NMHC top 20. Many property companies trust it and have given the CRM solution high ratings and positive reviews. These companies include:

• LCOR
• MAA
• Madera Residential
• Providence
• Quarterra
• RKW Residential
• Veritas
• Yellow Tree
• Camden
• Cornerstone

Last Thoughts

If you’ve been looking for excellent real estate-focused customer relationship management software, I hope this review of my experience has revealed how Funnel CRM can assist you. It features centralized tools to manage and organize different teams’ tasks in one platform.

Since it’s a renter-centric CRM, it can help you connect with residents occupying your property and attract more. It uses renter management software tools like an AI Chatbot and marketing automation to do this.

Its modern CRM tools help property managers stay connected with their customers by serving them to the best of their abilities. These tools also reduce repetitive and time-consuming manual labor for your leasing agents, keeping their focus on getting new leads and closing deals.

Funnel CRM provides excellent solutions for multifamily property owners and simultaneously helps renters get the best value for their money.