Bitrix24 CRM Review 2025 | Overview of Features & Pricing

What Does Bitrix24 CRM Do?

About Bitrix24

Bitrix24 started as an on-premise user interface for customer relationship management. However, it soon began offering a comprehensive suite of tools, and in 2012, it launched the online version. Over 12 million businesses have used the free plan since it launched. 

About 15 million businesses use the software today, either for their partner program or as a collaborative CRM tool. This brand is open-source CRM software and allows a variety of customization options. 

Key Features of Bitrix24 CRM

Bitrix24 is an exceptional tool for teams and project-driven businesses. It offers a comprehensive dashboard with a snapshot of your features, projects, tasks, and lead management. 

However, that’s not all that makes this software an excellent one. Below, I explore the key features users will gain access to and how these features work.

Lead and Contact Management

This CRM is packed with client management features that allow you to effectively manage contacts and leads. Some of the best sub-features within its CRM are:

• Lead Acquisition: Generate leads using multiple channels. These channels include live chat, web forms, social media, and phone calls. The software automatically adds these leads to your CRM so you don’t lose track of leads and possible clients.

• Lead Management: There’s a built-in scoring tool. This tool will notify the sales rep of leads they should focus on and which are likely to convert. It automatically assigns reps to leads to keep every team member on track.

• Sales Automation: Adjust dozens of marketing and sales automation rules. It helps enhance your company’s workflow automation.

• Client Management: Create custom pages for clients. You can share these pages with team members or move them down the sales pipeline.

Personal screenshot

Invoicing Process

Bitrix24 helps streamline customer relationship management by providing comprehensive quoting and invoicing software. Its various integrations allow you to speak with customers on multiple platforms while keeping your quotes and invoices in one place. 

• Invoice Generation: Generate unlimited quotes and invoices. It lets you easily print, email, or change these documents into PDFs. You can also save information like your banking details, discounts, and currencies to generate a custom invoice within minutes.

• Invoice Customization: Add the company logo to the invoice at any pricing level. However, you can add or adjust product catalogs, taxes, numbering, and other company information with higher pricing levels.

• Payment Tracking: Track payments from the dashboard. Team members can see when payments go through and the client’s payment method.

• Managing Transactions: The dashboard lets you see all the current sales, payments, and transactions. Keep an eye on your payments and manage them from one place.

Personal screenshot

Online Payments Center

Bitrix24 is knowledgeable about the current market and allows users to facilitate sales through various channels. You can set up social media, website, and chat sales through the sales center. The following tools enable you to use this feature fully:

• Accepting Online Payments: Accept payments online through the sales center. There are multiple ways to receive the payment; you can even manage it online.

• Payment Gateways: Various payment gateways exist. Some of the most popular are web-based and social media payments. However, you can also accept transactions over chat, SMS, and other integrations.

• Securing Transactions: The brand has seven layers of protection. These protections ensure no unauthorized person can access your information or transactions. Two-step authorization, data isolation, office security, and 256-bit SSL encryption are some of the safety measures the brand uses.

Personal screenshot

Sales Intelligence and Analytics

This software optimizes sales with its sales center and tracking software. You can see the full sales cycle, reports on sales performance, and the complete sales funnel. You can also see sales filtered by agent, employee, and customers.

• Lead Scoring: The built-in scoring tool will ensure sales reps know the value of leads to the company. It’s an easy way to see whether spending time contacting this client is worthwhile.

• Predictive Analytics: This software doesn’t focus on providing predictive analytics. However, users can find notifications and advice using the lead management system. It’ll notify them of the leads most likely to convert and when to contact them.

• Data-Driven Insights: Sales reps and other team members can view market reports and analytics. These reports will show the company’s sales, each employee’s performance, and other analytics.

Personal screenshot, 26 March 2024

Collaboration

This site shines in terms of its collaboration features. The dashboard makes it easy for the admin to keep track of different employees and teams. It also has a communication channel where team members and leaders can contact each other.

• Feed: The feed keeps all employees updated about the latest announcements and news. You can set appreciation badges, and employees can like or comment on posts.

• Employee Polls: When admin or HQ requires employee feedback, polls are ideal. Engaging polls will help collect employee opinions and keep the workspace fun yet organized.

• Video Conference and Chats: There are various communication tools. These other tools ensure all employees, whether in-office or remote, can keep in contact. You can also organize meetings easily using the built-in video call, chats, and conference features.

Tasks and Projects

Part of offering the best collaboration tool is to ensure employees can track their tasks and projects. Available on the dashboard, the snapshot of tasks and projects will remind them of their daily, weekly, and monthly activities.

• Calendar and Gantt Chart: The calendar will help you list and organize when tasks and projects take place. You can also use a Gantt chart for individual projects to keep the team on track.

• Task Creation: Create tasks within seconds from your smartphone. These tasks integrate with the main program, which lets you and your team see it from any device. Assign it to team members and even add a checklist of duties.

• Focus Mode: Tasks that members are working on currently will be featured at the top of your task list. This way, you can track which tasks are ongoing and which members have already started. You can even automate repetitive tasks to streamline the workflow.

HR and Automation

This software is also ideal on an HR level, as you can use it to keep track of employee hours and attendance. You can shift paid and sick leave schedules and track scoring, KPIs, and efficiency.

• Online Clock and Attendance: Track when remote employees clock in and their work hours. You can also list employee attendance with absence charts and schedule shifts. It keeps HR up to date on the total employee hours.

• Automation Rules and Triggers: Streamline standardized processes. These processes include approvals, requests, complaints, and expense reporting. Automate tasks like follow-up emails, notifications, or lead management. Set triggers, like contacting a lead, when you receive the notification that they opened your email.

• Employee Directory and Reporting: Gain quick access to all your employees in a centralized database. You can easily access employee data within minutes and track their performance. It comprehensively overviews their KPIs, efficiency, and other analytics.

Sites and Stores

This visual website builder allows you to optimize your website for sales and your target market. Various templates are available, and you can tweak them to suit your company and brand image within 30 minutes. It requires no coding skills, and you receive a free second-level domain.

• AI-Generated Content: Bitrix24 helps you get the ideal text and images for your website using AI-generated content. The AI-powered assistant, CoPilot, generates content based on keywords and the tone you want to convey.

• Online Store: You can use ready-made templates to create an online catalog and store. Integrate your online store with your CRM and create product catalogs. Manage orders and even your inventory from this website.

• Landing Page Builder: Over 100 landing page templates will help you design an effective and appealing landing page. There are innovative marketing and customer support tools you can incorporate into the landing page. 

Personal screenshot, 26 March 2024

Contact Center

The contact center is the central hub for all your social media and communication channels. Users can see the channels available and manage their contacts and communications from this hub. 

• Telephony: With telephony, you can create an internal calling system. It lets employees call between different departments and teams. It can also record and track calls and rent local phone numbers. It further implements advanced telemarketer features that help with marketing campaigns.

• Live Chat: Give your website a live chat to help streamline customer communications. Custom rules allow you to direct and organize your live chat, and clients can leave ratings. A set of canned replies also helps answer common questions using pre-determined responses.

• Widgets: Add widgets of your most popular contact channels to your website. These widgets include Facebook, WhatsApp, Instagram, and Viber. It smoothes the sales procedure for your employees and customers.

Personal screenshot, 26 March 2024

Available Integrations

While this software is known for its lead management and collaboration tools, it also offers many different integrations. These integrations help sales happen more fluently and streamline internal communications.

The integrations include, but aren’t limited to:

• Google Calendar, Docs, and Drive
• Microsoft365
• Facebook, Instagram, and Other Social Media
• Twilio
• Zapier
• Drupal
• Telephony
• SMS, CRM, Chat, and other Payment Integrations
• Gmail, DropBox, OneDrive, and Other Email Systems
• Zoom
• Mailchimp
• Xero

Pricing Plans

Bitrix24 has a free version that millions of companies use because it allows unlimited users. However, it also has four other packages to fit the needs of small or medium-sized businesses. It can even be ideal for large companies. Users who pay annually save up to 20% on their monthly costs. 

While it doesn’t have a month free trial, it does present a 15-day free trial on all packages. Best yet, the free trial is available without users having to provide credit card details, so you can decide without penalty to cancel the trial.

Free Plan

The free plan allows unlimited users, which is almost unheard of. The restrictions come into effect on what advanced features are available. It has 5 GB of online storage and offers the basic features associated with the following:

• Collaboration
• Tasks & Projects
• CRM
• Drive
• Contact Center
• Website Builder
• Bitrix24 Sign

Free plan users don’t have access to customer support, but the help center and FAQs answer just about all questions. It allows Chats, 1-1 HD video calls, and access to one company knowledge base. Some of the major ways it differs from other packages is that it has:

• Video file conversion limit of 300 MB
• 5 GB of online storage
• Five scrum teams
• Max of 1,000 tasks
• Unlimited number of catalog items
• Can publish 100 products on sites
• One sales pipeline is available 
• 1,000 Max leads, deals, and contacts in a report

Basic

The basic plan costs $61/month/organization but can be bumped to $49/month if you use the annual package. It has a maximum limit of five users, which seems like a downgrade from the free plan. 

However, it offers all the free plan features and new ones associated with the online store and customer support. What further sets it apart is its:

• Video file conversion limit of 1 GB
• Three company knowledge bases
• One email inbox/user
• 24 GB of online storage
• Five scrum teams
• Max of 100,000 tasks
• 3,000 catalog items
• Can publish 1,000 products on sites
• Five pipelines 
• 100,000 Max leads, deals, and contacts in a report

Standard

The standard plan bumps the number of users to 50 for $124/month/organization. However, using the annual plan, that monthly cost lowers to $99/month. This plan includes additional features related to marketing, administration, and online documents. 

It allows users to edit documents simultaneously and keeps version histories of documents for 90 days. It also stands out due to the following features:

• Five company knowledge bases 
• Five email inboxes/user
• 100 GB of online storage
• 10 scrum teams
• Max of 200,000 tasks
• 5,000 catalog items
• Can publish 3,000 products on sites
• 10 pipelines 
• 100,000 Max leads, deals, and contacts in a report

Professional

The professional plan usually costs $249/month/organization and includes 100 users. If you buy the annual plan, you pay $199/month instead. It adds features for Sales Intelligence, Automation, and HR. 

As such, it’s ideal for mid to large companies. Its unique selling points are:

• Unlimited number of company knowledge bases
• 10 email inboxes/user
• 1024 GB of online storage
• 20 scrum teams
• Unlimited tasks
• 500,000 catalog items
• Can publish 5,000 products on sites
• 20 pipelines 
• 100,000 Max leads, deals, and contacts in a report

Enterprise

The enterprise package is perfect for large companies and allows more users, up to 250, for $499/month/organization. You can lower it to $399/month if you pay annually. With this plan, you get access to the full suite of tools, including in the following sections:

• Enterprise pack
• Scalability
• Customer Support
• Administration
• Multiple Branches

It’s a comprehensive package that provides an all-in-one approach to managing your company and leads. It pushes your benefits to the limits with the following features:

• 3 TB of online storage
• 40 scrum teams
• Unlimited catalog items
• 20 employees can simultaneously edit documents
• Unlimited pipelines 
• 200,000 Max leads, deals, and contacts in a report

Bitrix24 CRM Customer Service

Bitrix24’s customer support is where some might feel it falls a bit short. Customer support is only available to paid package users. Further, you typically have to be an administrator to contact support. This measure allows the support team to cut down on spam messages and provide more accurate support.

Further, though it states that dedicated support is available, it only says it’s within business hours. It doesn’t clarify what those business hours are. When you have access to support, it’s generally available through a live chat or email.  

This wording suggests that paid users will receive fast and efficient support. Unfortunately, it’s not a 24/7 service. Still, there’s a comprehensive help center and FAQ page that provides answers to about 95% of free users’ questions. 

Is Bitrix24 CRM Easy to Use?

When signing up, you can tick a box requesting training materials. These materials will help users with onboarding, no matter their plan. Once I created my account, I could streamline my daily routine by choosing which processes I would use the most often.

I also received a message with a YouTube video explaining the first steps to setting up my dashboard and account. Overall, the company goes above and beyond to ensure its users have an easy time registering.

However, the dashboard can be a bit complex for people who aren’t as tech-savvy. It provides a lot of information in a small space, which will streamline your experience once you become used to it. However, it might feel slightly overwhelming at first.

Which Companies Work with Bitrix24 CRM?

Bitrix24 is popular across the globe with various companies, offering every aspect of business all in one place. It ranks high on helpful review sites and shows testimonials from companies like:

• Grove Group
• Sotkon
• MoSAiK
• Mobilblitz
• Caloryfrio.com
• K-webs
• Artistic Closets
• Smartway
• iServe Africa
• Immoveo

Bitrix24’s Sustainability Policy 

By providing a comprehensive remote working system, Bitrix24 is doing its part in delivering sustainable solutions. It saves up to 60 kg of CO2 emissions per remote employee/week, which helps make the air cleaner. You’re also saving the planet one tree at a time by working online, saving up to 10,000 sheets per employee/year. That’s one large pine tree!

Suitability Assessment

In my Bitrix24 review, I identify some aspects to consider before using this software.

Choose Bitrix24 If:

• You require a comprehensive intra- and intercommunications system
• Your company needs basic features for unlimited users for free
• You require a cost-effective or free solution
• You’re a business that needs an easily scalable solution
• You want to focus on the organization of your company and projects
• You run a mid to large-sized company with a decent budget

Avoid Bitrix24 If:

• You require a solution more focused on predictive analytics
• You need a vast suite of advanced tools at a relatively low price
• You need unlimited users with a vast selection of advanced tools
• You want customer support while using a free version of the program