25, September, 2024
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Where Can You View Data About An Individual Blog Post’s Performance in Hubspot?
Biography
Stephen Jones is a seasoned Customer Relationship Management (CRM) professional with over 7 years of experience in the field. Throughout his career, he has helped businesses of all sizes implement and optimize their CRM systems to drive sales growth, improve customer satisfaction, and streamline operations. Stephen is passionate about sharing his CRM expertise and insights through insightful blog posts and articles.
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Biography
Sarah Cruz writes about customer relationship management solutions, bringing a deep understanding of the financial services industry. With a proven track record in wealth management and client relations, she provides helpful pointers on how CRMs can enhance client service, streamline workflows, and, ultimately, drive growth within the financial sector.
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Latest Update:
Sep 16, 2024, 8:45 am
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Quick introduction:
One of the most under-served features in HubSpot is surprisingly the greatest. HubSpot Reports is a measurement tool and in business, what gets measured gets improved.
Measuring your marketing efforts is critical in enhancing business growth. However, many marketers struggle with generating accurate and meaningful reports. HubSpot is essentially a hub of data, sifting through which can be a daunting task. HubSpot Analytics is a marketing tool that provides various analytics crucial for quality report generation.
HubSpot Analytics’ main benefit is the generation of detailed marketing reports without the need for technical expertise. HubSpot Analytics removes the need for setting up custom tracking or complex coding. It generates reports that track all marketing assets, including emails, blogs, websites, and social media.
So, as a marketer, how can you leverage HubSpot to make the most of your data, get a clear overview of your business, and improve your reporting? Let’s find out!
Functionality Overview of HubSpot Analytics
Now that we are familiar with HubSpot Analytics and its major benefits, let us take a detailed look at its functionality features.
Feature 1: Event Tracking
HubSpot Analytic’s event tracking feature harvests data from landing pages or blog posts to elucidate content marketing efforts. Two main data events tracked are traffic and clicks.
Traffic events track how many visitors come through your website, while click events measure how often webpage elements are clicked by a visitor. Both these events help track the performance of your blog.
Feature 2: A/B testing
A/B testing gives valuable insights into the different versions of your website pages.
Based on which version variant performs better, you can set that one as the live version for your visitors to engage with. The runner-up can be turned into a draft version.
Feature 3: Customer Segmentation
HubSpot’s customer segmentation is a listing tool that creates a custom list of business contacts and assets using values like activities and select characteristics.
HubSpot Analytics enables the creation of two list types:
- Active lists: An Active list automatically updates itself as soon as a new record is entered or edited.
- Static lists: Static lists do not automatically update. It will only generate a report based on the last entry update. In case of new record entries or edits, the list will require manual syncing.
Once created, the list can be used to measure performance on a list level, like how it has changed since the last entry or update, or who in the list has engaged the most.
Feature 4: Reports
The main focus of HubSpot reports is to track two main performance metrics, traffic and revenue. As mentioned earlier, traffic metrics are the number of visitors to your site or the number of page views in a given session. Revenue metrics measure how much money your marketing campaign generates.
HubSpot Analytics reports also enable filtering and evaluation to see whether one feature resonates with another, i.e., customer segmentation and traffic.
Feature 5: Goals
Goals help marketers extract actionable insights from data analysis. HubSpot allows the creation of goals based on several properties.
You can also filter through them to check their progress and you can use metrics to measure goals.
How to Analyze Performance for Individual Pages and Blog Posts
Analyzing individual pages and blog posts provides valuable insights into how visitors engage with your website. If you have a blog or a website and are running content, you can analyze its performance using HubSpot Analytics.
Step 1
Log in to your HubSpot Account
Step 2
Navigate to your HubSpot Dashboard.
The HubSpot Dashboard is the action centre. Proceed to the ‘Reports Tab’ to take a closer look at your blog pages.
Step 3
From the drop-down menu, select the ‘Analytics Tool’.
Step 4
Choose ‘Traffic Analytics’.
Step 5
Select the ‘Pages’ tab within the Traffic Analytics page.
Step 6
Under the Page Type drop-down menu within the pages tab, select ‘Blog Posts’.
Step 7
Filter Data by selecting a date range and frequency, narrowing down the data to make the analysis efficient and compiling it neatly.
Step 8
Scroll down the page and find the blog pages and columns for the different performance metrics.
Step 9
Review the blog’s performance by returning to the table and reviewing your metrics visible in the columns. Based on your marketing campaign goals, create a report on how your blog is performing.
Use this information to make data-driven decisions about how to optimize your blog and generate quality content that drives more engagement.
Wrapping Up
The data collected by HubSpot revolves around marketing campaigns and revenue generation. Moreover, it enables you to filter data through event tracking without the need for technical knowledge or expertise.
As mentioned above, HubSpot Analytics has several functionalities that help put all the data in one place from multiple departments like CRM, sales marketing, and support.
HubSpot lets you combine multiple data types from various sources and departments to get a holistic view of your marketing campaigns.
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