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Enhance Business Growth Using These 5 Low Code CRM Solutions

Financial Services CRM Specialist
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Sarah Cruz
Financial Services CRM Specialist
Financial Services CRM Specialist
Biography
Sarah Cruz writes about customer relationship management solutions, bringing a deep understanding of the financial services industry. With a proven track record in wealth management and client relations, she provides helpful pointers on how CRMs can enhance client service, streamline workflows, and, ultimately, drive growth within the financial sector.
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Stephen Jones BestCRMSoftware Author
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Stephen Jones
CRM Consultant
Stephen Jones BestCRMSoftware Author
Biography
Stephen Jones is a seasoned Customer Relationship Management (CRM) professional with over 7 years of experience in the field. Throughout his career, he has helped businesses of all sizes implement and optimize their CRM systems to drive sales growth, improve customer satisfaction, and streamline operations. Stephen is passionate about sharing his CRM expertise and insights through insightful blog posts and articles.
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Latest Update: Sep 16, 2024, 8:45 am
Low Code CRM
Latest Update: Sep 16, 2024, 8:45 am

In a Nutshell

As a business owner, I’ve spent a long time looking for the best low-code CRM platform for my applications. I want to provide my customers with the best service and experience without spending a lot of money on app development. 

Throughout my research, I’ve tested and compared several low-code CRM-based solutions that can be helpful to me and my team. Of all the options, I found these platforms to be the best.

Top 5 Low Code CRM Software – Shortlist

1. SalesForce — Best for flexible customization
2. Hubspot — Best for non-technical beginners
3. Pipedrive — Best for small businesses
4. Zoho Creator — Best for bigger businesses looking for cost-efficiency
5. Microsoft Power Apps — Best for knowledgeable users

What is a Low-Code CRM?

A CRM (Customer Relationship Management) system helps businesses manage their customer data and interactions. By using a CRM system, companies can boost their sales, improve customer satisfaction, and reach business objectives. 

Low-code CRM is a type of CRM system that can be built using low-code development platforms. These platforms are tools for software development, allowing users to create applications using pre-built modules, visual interfaces, and components. 

Using a low-code CRM means users won’t have to write code from scratch. Low-code CRM modules and pre-built templates make it easy for anyone to build a business CRM system quickly. 

Examples of Use Cases: Why Do You Need a Low-Code CRM?

Companies often need to do rapid application prototyping to test their ideas. Low-code CRM can be beneficial in materializing these ideas in a few days. It allows companies to obtain validation of concepts quickly. 

Use Cases for Low-Code CRM visual

Low-code CRM can also be the perfect solution if your organization still depends on an expensive, rigid legacy system. Low-code technology offers gradual modernization of these old systems, allowing businesses to build new modules and integrate their existing systems. 

Low-code CRM-based solutions can be helpful in the long run, as businesses must regularly update their software needs. When it’s time for a business to scale up, such as adding new features, increasing the number of users, and expanding its markets, low-code platforms are the better solution. 

Benefits

You may already have a clear idea of what a low-code CRM can do. If you’re unsure if it’s what you and your business need, here are some of the system’s benefits.

Benefits of Low-Code CRM overview

Increasing Productivity and Efficiency

Low-code CRM will enable users to build applications effectively regardless of their skill level.  The platform uses drag-and-drop functionality, which requires only a slight learning curve. It’s simple to do and reduces the chance of errors, which you’ll get at least once through traditional coding. 

Lower Development Cost

Compared to traditional development software, low-code platforms offer a higher ROI (return on investment). They can save production costs because they take a shorter time to produce the result. 

Expandability and Flexibility

Business demands require you to keep on making changes. Low-code platforms provide an expansive room for customization. The customizable aspect of low-code systems allows business owners to update their applications to meet the ever-changing markets. 

Enhance Communication Flow

Low code allows non-technical teams to understand what the developer wants to deliver quickly. Developers can explain things when a non-technical team or stakeholders must be included. 

Improving User Experience

Low-code CRMs prioritize user-friendly interfaces. They have a drag-and-drop function and visual design implementations, so developers can easily create intuitive, easy-to-navigate interfaces. 

The Best Low Code CRM Software Solutions: My Top Picks

Many software solutions offer low-code CRM due to its ease of use and demands. I’ve spent a lot of time trying to find the best low-code CRM platform, so here are some that I like best. 

1

Salesforce Sales Cloud

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Salesforce Sales Cloud Logo
5
5
Starts at $25 per user per month
Screenshot of Salesforce CRM Homepage

SalesForce is cloud-based CRM software that compiles data from multiple sources. Many businesses have chosen it as their top pick, including as a low code forex CRM, for its quality and ease of use. 

Why I Chose SalesForce

You might be looking for a CRM low code because you want something easy to work with. SalesForce offers one of the best drag-and-drop interfaces for non-technical users. However, it also allows users to do manual coding if needed. 

Pricing

Platform Starter. $25/month/user: Access to ten custom objects, lightning app builder, process automation, customizable reports, AppExchange, and dashboards.

Platform Plus. $100/month/user: Access to 110 custom objects, all features of the Platform Starter package, and lightning console.

Features

One of the most promoted features of SalesForce is its Einstien 1 platform, which gathers most of SF’s main features. Einstein 1 includes data unification, AI optimization, CRM, development, and security into a single platform. 

Integrations

SalesForce uses MuleSoft for unified integration, API management, and automation platforms. SalesForce’s Einstein 1 platform also backs it. Through MuleSoft, users can democratize automation and fully control their data across the Einstein 1 platform. 

Summary

With SalesForce’s versatile packages, users can pay for only what they need. It’s highly customizable with both low-code and high-code features, but the highly customizable aspect of SalesForce may be a downside to some. 

Pros & Cons

Pros

  • Smooth declarative development integration into the CRM
  • Robust language support
  • Offers free training and enablement

Cons

  • The growing user base slows down improvements
  • It is highly customizable but tends to confuse users with over-customization
  • It comes with many add-ons of diverse use that users might not need
2

Hubspot Sales Hub

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Hubspot logo
4.9
4.9
Starts at $45 per user per month
Personal screenshot of Hubspot sales hompage

Hubspot encourages inclusivity with an approach to developing a product that takes critical elements from customer experience. From reporting, data, automation, messaging, and content, Hubspot brings them into a single customer platform to support business growth. 

Why I Chose Hubspot

Among all available low-code CRMs, Hubspot has one of the most user-friendly interfaces. If you know nothing about coding, Hubspot is the best choice. 

Features

Despite offering a free version, Hubspot offers almost a little bit of everything. One of the most loved features of the platform is its client tracking system, allowing users to see every step of customers’ engagement. 

Integrations

HubSpot supports several integrations depending on your chosen pricing package. The free plan only allows you to integrate with App Marketplace, Slack, and Facebook Messenger if you purchase the paid plans. 

Summary

Many users aim to lower production costs when looking for low-code CRMs. However, some of them can still be costly. HubSpot’s free plan provides all the vital CRM tools, so they’re worth trying. 

Pros & Cons

Pros

  • Relatively less expensive
  • Has one of the most user-friendly interfaces
  • Provide a client-tracking feature

Cons

  • Limited integrations
  • A slightly more complicated quoting system
3

Pipedrive

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Pipedrive logo
4.8
4.8
Starts at $16 per user per month
a screenshot of Pipedrive's homepage

Pipedrive is another one of my favorites. It knows how to provide the essential tools for non-technical business owners. Pipedrive mainly approaches small businesses and offers low-code and no-code CRMs that fit small business models.

Why I Chose Pipedrive

Although several low-code CRMs offer free plans, Pipedrive offers more affordable payment plans. With only $99 for its Enterprise plan, Pipedrive provides the best value for money. 

Pricing

Essential: $16/month: It includes lead, calendar, and pipeline management, over 400 integrations, deal, activity, and contact reports, and personalized onboarding.  

Advanced. $29/month: Full email sync with templates, click tracking and group emailing, automation builder, email sequences, meeting, video call scheduling, and live chat support.

Professional. $49/month: AI sales assistant and emailing tools, contract and proposal management, streamlined lead routing and team management, revenue forecasts, and custom field reporting.

Power. $64/month: Project planning, tracking, increased control of permissions and visibilities, 24/7 live chat support, and phone support. 

Enterprise: $99/month: Enhanced security preferences, access to all features, unlimited reports and customizations, access to more automation, and higher email syncs per seat. 

Features

Besides the tools and features from the pricing plan, you can get add-ons like lead boosters and more email templates. Yet, among the many features, I like customer tracking the most. I could link my client to the project I’m working on. 

Integrations

Pipedrive can integrate with hundreds of other tools based on your business needs. For example, if you need to provide more support to your customers, Pipedrive can connect you to Facebook Messenger, Zendesk, and many others. 

Summary

As I’ve mentioned, Pipedrive is made for people who want to find an affordable low-code CRM that can support more than just their business’ standard needs. Pipedrive will be an excellent choice for startup businesses still trying to expand their reach. 

Pros & Cons

Pros

  • Best value for money
  • Easy to set up automation
  • User-friendly customized dashboards
  • One-button integrations to hundreds of other services

Cons

  • Complicated deduplication
  • Requires third-party apps to connect to some tools
4

Zoho Creator

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Zoho Creator Logo
4.7
4.7
Free Plan: Free Version Available
Starts at $8 per user per month
a personal screenshot of zoho creator homepage

Zoho is my fourth pick as it has some disadvantages compared to my recommendations above. Zoho Creator is a low-code platform that allows users to develop apps. Then, you’ll get a low-code CRM by connecting Zoho Creator to Zoho CRM. 

Why I Chose Zoho Creator

You might feel Zoho is more complex, based on what I wrote above. However, Zoho has reasonable pricing compared to payment plans for other CRMs or low-code platforms. If you have a mid-size business that requires advanced tools, Zoho offers it at a lower price. 

Pricing

Zoho Creator Standard. $8/month/user: Mobile app customizations, 20 custom AI models, app templates and marketplace, API management, integration with all Zoho apps

Zoho Creator Professional. $20/month/user: 100 custom AI models, ten custom connectors, and unlimited applications.

Zoho Creator Enterprise. $25/month/user: Integration with 650+ business apps, business intelligence and analytic tools, custom domains, and rebranded mobile apps.

Features

Zoho Creator provides an intuitive visual builder and readymade code blocks to help developers build apps quickly. It also allows users to migrate data from different sources using Zoho’s Smart Import tool. 

Integrations

Zoho Creator supports over 600 app integrations, including sales automation, IT security, and team collaboration. You can use the drag-and-drop builder to integrate accordingly. 

Summary

Although Zoho has several downsides, you can use the low-code platform for as low as $8. Even the cheapest pricing plan comes with extensive advanced tools that are more than enough to build a decent app. 

Pros & Cons

Pros

  • Relatively user friendly
  • Extensive integrations
  • Offers advanced tools with lower costs (compared to other CRMs)

Cons

  • Users must have paid plans for Zoho Creator and CRM to connect the two
  • Some setups are time-consuming
5

Microsoft Power Apps

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microsoft logo
4.5
4.5
Free Plan: Free version available
Starts at $20 per user per month
a personal screenshot of microsoft power apps homepage

Microsoft Power Apps fully utilize AI. When you use Microsoft Power Apps, AI will accompany you from the beginning until you’re finished. In a sense, you can tell AI what to do and wait for it to deliver.  

Why I Chose Microsoft Power Apps

Microsoft Power Apps might seem very limited if you’re a complete beginner without any programming knowledge. However, if you have some knowledge about traditional coding, you’ll soon realize that Power Apps has the potential to produce exceptional results. 

Pricing

Premium plan: $20/month/user: It includes Unlimited power apps and power pages, 500 AI Builder credits, a 250 MB database, and a 2 GB file. 

Features

Power Apps come with AI technology to help users build apps more quickly. This Copilot system allows you to edit or add automation to optimize the AI’s design. 

Integrations

Users can connect Power Apps with other applications for smooth data integration. The list includes all Adobe apps, other Microsoft apps, and many more. 

Summary

Microsoft Power Apps is a decent low-code CRM if you know nothing about coding. However, the possibilities are endless if you can optimize Power Apps’ results with your coding. 

Pros & Cons

Pros

  • Seamless integrations with graph and office products
  • Established Microsoft environment
  • Affordable pricing plan

Cons

  • Needs technical knowledge to unleash its full potential
  • Rigid and less flexible compared to the other low code CRMs

Drag-and-Drop Your Way Into Business Growth

Low-code CRMs allow businesses to develop customer-centric apps without complex coding. Through a drag-and-drop mechanism, low-code technology makes it easy for anyone to modify or create an app. 

The Bottom Line

If you’re looking for a good low-code CRM, check my recommendations above and test it through the platform’s free trial. I hope these low-code CRM recommendations can lead your business into a better future. 

Explore our other blogs as well! Our CRM experts publish helpful content daily, covering a wide range of topics from how-to guides to in-depth discussions on the differences between CMS and CRM.