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How to connect facebook leads to keap

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Stephen Jones
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Stephen Jones BestCRMSoftware Author
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Stephen Jones is a seasoned Customer Relationship Management (CRM) professional with over 7 years of experience in the field. Throughout his career, he has helped businesses of all sizes implement and optimize their CRM systems to drive sales growth, improve customer satisfaction, and streamline operations. Stephen is passionate about sharing his CRM expertise and insights through insightful blog posts and articles.
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Anna Rodriguez
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Anna Rodriguez BestCRMSoftware Author
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Anna Rodriguez is a CRM consultant with 4 years of experience in helping businesses across various industries select, implement, and manage their CRM systems. She is skilled in CRM system customization, data migration, and user adoption strategies. Anna is passionate about helping businesses unlock the full potential of their CRM systems and fostering a customer-centric culture within organizations. She constantly keeps on top of the newest industry trends and holds a Bachelor's degree in Information Technology.
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Latest Update: Jul 25, 2024, 12:10 pm
How to connect facebook leads to keap
Latest Update: Jul 25, 2024, 12:10 pm

Integrating your social media leads with your CRM system is crucial for effective marketing strategies. However, manually transferring Facebook leads to Keap is a struggle. Automate your workflow and learn how to seamlessly connect Facebook Leads to your Keap CRM using Zapier in just a few steps!

This blog post will provide you with a step-by-step guide to make this process smooth and efficient.

Connecting Facebook Leads to Keap Using Zapier 

Connecting Facebook leads to Keap can streamline your lead generation process. If the automation is done through Zapier, it eliminates manual data entry and reduces human error to a great extent. 

1. Login to Zapier

zapier login screen keap integration

Source: Personal Screenshot

2. Create Zap

Once you log in, click on the three dots at the top right corner and choose “Create Zap.”

keap create a zap screen zapier

Source: Personal Screenshot

3. Click on Trigger

zapier click on trigger screen img

Source: Personal Screenshot

4. Choose Trigger

Choose “Facebook Lead Ads” after clicking on Trigger. 

choose a trigger event start zap

Source: Personal Screenshot

5. Authenticate Facebook Account

Link the Facebook account to Zapier. 

zapier google leads  adds event 1

Source: Personal Screenshot

6. Choose Trigger Event

Choose “New Lead” as the trigger event or activation event. 

zapier google leads adds event 2

Source: Personal Screenshot

Next, you need to test the event, and Zapier does so by getting test data from the Facebook account linked to Zapier. 

7. Click on Action

Once the trigger is configured, you need to choose the action app. 

Zapier add new action keap facebook

Source: Personal Screenshot

8. Choose Keap

In the search bar, write ‘Keap’ and select “Keap” from the list of apps shown on the screen.

Zapier choose an action for keap crm

Source: Personal Screenshot

9. Select the Action Event

Select an event to occur in the Keap app every time Facebook captures a fresh lead. Usually, for keep, the event is ‘Create or Update Contact’.

create or update contract zapier keap

Source: Personal Screenshot

10. Click on Continue

Connect Your Keap Account

If you haven’t logged in earlier, you will need to log in to your Keap account to connect it with Zapier. 

keap-login-screen-crm

Source: Personal Screenshot

Once the Facebook and Keap accounts are linked, you can easily map fields from Facebook Lead Ads to corresponding fields in Keap.

After the mapping is over, a test record is created in Keap to test the process. 

11. Turn On Zap

Activate the zap if the test is successful. This will automate the link between Facebook Lead Ads and Keap. 

Key Points

Here are some important things to keep in mind:

  • Ensure the mapping of fields between Facebook leads and Keap CRM is accurate.
  • Filter the leads for quality maintenance before transferring them to Keap.
  • Establish precise triggers for automation to ensure seamless integration.
  • Thoroughly test to identify and address any issues.
  • Maintain compliance with data privacy regulations throughout the entire process.

Conclusion

Integrating your Facebook leads with Keap is a game-changer for your marketing efforts. By following the step-by-step process outlined in this post, you can efficiently connect your leads and improve lead management. Embrace the power of automation and data integration to elevate your marketing strategies. Start connecting your Facebook leads to Keap today and watch your business flourish!