2024 Membrain CRM Review: Features, User Feedback & Pricing

What’s Membrain CRM? 

Membrain is a sales enablement platform made for complex B2B sales. It’s more than just a tool; it’s revolutionary for refining sales processes and getting results. Membrain directly integrates sales coaching and advanced analytics into the CRM workflow, boosting sales effectiveness and increasing win rates. 

It’s highly customizable, letting sales teams tailor it to their needs and grow with it. This adaptability is crucial for global teams to stay aligned and competitive. Membrain transforms the traditional CRM model by embedding essential sales methodologies and guiding teams toward winning strategies, not just managing relationships. 

Key Features

Membrain makes sales processes visual and intuitive, allowing customization with drag-and-drop simplicity. It offers intelligent analytics and robust support resources for streamlined operations and enhanced sales performance. Let’s dive deeper into these features to see how they revolutionize sales management.

Prospecting

Prospecting in Membrain is like having a brilliant, dedicated sales assistant. Membrain’s prospecting tools act like a finely tuned engine for your sales team, helping you focus on the best deals at the right moments. Here’s why it stands out:

• Lead Scoring and Qualification: Detailed criteria ensure you pursue only the most promising prospects, saving energy for where it matters.

• Customizable Campaigns: Tailor email sequences or call strategies easily with drag-and-drop functionality; no tech expertise is needed.

• Intelligent Management Tools: Automated reminders and milestone management keep you on track with each prospect, boosting deal-closing chances.

• Dynamic Sales Playbooks: Guides with actionable steps make it simple to maintain a consistent and effective sales approach across all team members.

Pipeline Management

Managing sales pipelines with Membrain brings notable benefits. Here’s how it transforms the task:

• Visual Pipeline Overview: Membrain offers a clear, graphical view of the sales pipeline, providing instant insights into deal progress.

• Customizable Stages: The drag-and-drop feature allows for the easy tailoring of sales process stages to suit different campaigns or customer segments.

• Real-time Tracking: Membrain enables real-time tracking of changes, which is crucial for fast-paced environments.

• Strategic Playbooks: Activate specific playbooks based on sales scenarios, guiding teams through complex deals with predefined steps.

• Qualification and Guidance: Membrain aids in qualifying deals and offers embedded guidance to focus efforts on viable opportunities.

• Automation and Alerts: Automatic triggers handle routine tasks, freeing up time for sales activities, while alerts offer timely insights for proactive decision-making.

Account Growth

Account growth with Membrain isn’t just about hitting numbers; it’s about managing relationships and seizing strategic opportunities. Let’s dive into the tools:

• Interactive Growth Grid: This handy tool helps me see which accounts are thriving and which need more attention, simplifying planning and execution.

• Customizable Dashboards: I love these. They update me on critical metrics and progress across accounts, from sales trends to customer engagement.

• Automation and Process Customization: Membrain automates mundane tasks, letting my team focus on engaging and expanding our customer base. Plus, I can customize processes for different industries or account types.

• Strategic Insights and Alignment: Tools like the Decision Team Map and Engagement Matrix help me understand key players in each account and align our efforts with their expectations, fostering growth.

• Dynamic and Actionable Insights: Membrain’s analytics offer real-time insights, guiding us on when and how to optimize our account strategies for continuous growth.

Pricing Plan

Membrain offers its pricing in three targeted modules, and each one enhances different facets of sales enablement:

• Prospecting: At $49 per user per month, this level is ideal for teams looking to build solid initial contact strategies. It comes packed with crucial tools for lead scoring and defining qualification criteria, helping your team zero in on the most valuable prospects with sharp accuracy.

• Active Pipeline: Priced at $69 per user per month, this module transforms how you manage your sales pipeline. It provides powerful features for displaying sales progress and monitoring deals as they happen, ensuring your pipeline remains streamlined and effective.

• Account Growth: At $89 per user per month, this top tier aims to broaden and deepen customer connections. It includes advanced tools to visualize major accounts, craft comprehensive account plans, and seize growth opportunities within current relationships.

To enhance savings, Membrain presents a 20% discount on annual subscriptions, boosting overall value.

Is Membrain CRM Easy to Use?

Absolutely. Membrain is designed with the user in mind, making it more than just a tool; it’s a sales process partner. The user interface is simple and elegant, letting me focus on sales tasks instead of figuring out the software. 

Training resources, like detailed documentation and interactive sessions, help new users get proficient quickly. Even less tech-savvy users can learn easily. Though setting up complex reports can be tricky, and there are occasional bugs, the support team is responsive and helpful.

Available Integrations

Some major integrations enhance Membrain CRM’s functionality, making data handling across platforms effortless, from scheduling to email management.

• Google Calendar
• Zendesk
• Zoom
• Slack
• Zapier
• ActiveCampaign
• HubSpot
• Mailchimp
• Microsoft OneDrive
• Oneflow

Which Companies Work With Membrain CRM?

Membrain’s broad appeal stretches worldwide, attracting diverse industries with its adaptability. Some notable clients include:

• Scania Mining
• Casall PRO
• Stabtech
• Affinitext
• Berotec

Alternatives

Are you wondering what other CRM options could suit your business besides Membrain? I’ve put together a list of solid alternatives. Each offers unique advantages, so based on what you need, you might find the ideal replacement for your team here:

• Salesforce
• HubSpot CRM
• Zoho CRM
• Pipedrive
• SAP Sales Cloud

Suitability Assessment

I’ve spent some time digging into Membrain CRM, and I think I’ve got a pretty good handle on when it might be the right choice and when you might want to pass it up:

Choose Membrain CRM if:

• You navigate complex B2B sales that demand thorough management and robust analytics.
• You’re looking for a CRM that boosts sales with a solid mix of processes and content handling.
• Your team thrives on tailoring sales processes to fit your unique needs.
• You require a CRM that works well with your other business tools.
• Top-notch training and support are essential for you.

Avoid Membrain CRM if:

• You need a straightforward CRM with fewer bells and whistles.
• Your business relies on integration with very specific or unusual software.
• Fast setup and immediate usability are top priorities for you.
• Your budget is limited.
• Your team is small, or you work solo.