Review of Floww.ai CRM for Simple Usability in 2025
My Verdict
- Easy to use
- Robust feature set
- AI and automation
- Affordable
- Outdated interface
- Slow at times
- No free version or trial
- Need to contact provider for pricing
What Does Floww.ai Do?
Floww.ai is an intuitive CRM specifically developed for B2C and B2B2C businesses across various industries. The software is AI-powered to boost the productivity and efficiency of your sales teams. Fast-growing companies in the education, healthcare, financial services, IT services, real estate, retail, and consumer tech industries favor Floww.ai.
While most general CRMs are developed for B2B use cases, Floww.ai is unique in that it caters to B2C and B2B2C companies. This versatility means that the tool seamlessly handles the higher velocity and volume of sales these businesses require.
Floww.ai has also received numerous awards from G2 for its CRM software. These awards include:
- Easiest to Use, Enterprise, Winter 2024
- Most Implementable, Enterprise, Winter 2024
- Best Relationship, Enterprise, Winter 2024
- High Performed, Asia Pacific, Winter 2024
Now, let’s take a closer look at the software as we review Floww.ai.
Key Features of Floww.ai
Floww.ai has a number of useful features for businesses. These key features include:
Flexible Pipelines
With Floww.ai, you can easily create flexible and customized pipelines and workflows to match your business processes. These pipelines can also be automated, and you can easily set triggers to send emails and messages or have a salesperson follow up when certain conditions are met.
By optimizing your workflows through Floww.ai, your teams can automate repetitive tasks like sending welcome emails or order confirmations. You can also schedule reminders and follow-ups to guarantee that your sales team never misses an appointment or call with clients.

Custom Metrics
One of the highlights of Floww.ai is the custom metrics feature. The analytics can help you gain insights into various aspects of your business, such as sales, performance, and more. You can also use this information to help drive data-based decisions.
With these metrics on hand, you can easily define and monitor your KPIs to see where your business is excelling and where you need to make improvements. The AI assistant is also handy when it comes to drawing specific reports for your business, as you simply have to ask for the information you need.

Available Integrations
Floww.ai has an API to make custom integrations with other third-party tools possible. Additionally, Floww.ai includes the following integrations:
- Gmail
- Zoom
- OpenAI
- Gupshup
- Razorpay
- Twilio Segment
- Zapier
- WebEngage
- rudderstack
- CleverTap
- More
Pricing Plan
The pricing plan for Floww.ai isn’t immediately transparent on their website. It’s mainly due to the fact that each plan is customized to the unique needs of each client. This personalization means that users must request a quote based on their requirements.
Their pricing works on a monthly subscription basis. You have a choice to pay in monthly, quarterly, half-yearly, or annual payments based on your business cash flows. Users can also easily scale their accounts up or down and only pay prorated for the billing period used.
Is Floww.ai Easy to Use?
Floww.ai is widely regarded as one of the easiest CRMs to use. No wonder they won the 2024 G2s Easiest to Use Enterprise award.
Not only was the onboarding process simple, thanks to the no-code setup, but the user-friendly interface made navigating the tool easy. Collaboration is another feature that comes easily with this tool. Lead distribution, automation, and user controls make it possible for teams to work together without missing a beat.
Floww.ai also offers training to admins and users to ensure everyone knows how to use the tool most effectively. Additionally, if your team isn’t particularly tech-savvy, Floww.ai can help you set up any customizations at an additional once-off cost.
Which Companies Work with Floww.ai CRM
Floww.ai is recognized and supported by the following companies:
- AWS Startups
- Microsoft for Startups Founders Hub
- Google for Startups
- RazorpayRise
Last Thoughts
It’s not often that you find a CRM that’s been developed specifically to handle the large volumes of leads for B2C and B2B2C businesses, but Floww.ai excels at this. It’s one of the easiest CRMs I’ve reviewed, but that doesn’t mean it’s low on features. Take a look for yourself and find out if it’s the ideal CRM for your business.