What are HubSpot’s 6 hubs?

HubSpot is a versatile SaaS company offering subscriptions for various hubs. In this blog post, we’ll explore the six different hubs HubSpot provides. For a more in-depth analysis of HubSpot as a whole, be sure to check out our HubSpot Review.

HubSpot has organized its product offerings into six distinct segments known as “Hubs.” Below, I will briefly explain each hub.

Marketing Hub

As the name suggests, the Marketing Hub is focused entirely on marketing. If you’re aiming to enhance or streamline your marketing efforts, HubSpot’s Marketing Hub could be the ideal solution. It includes features such as:

• Email marketing
• Web forms
• Ads software

One standout aspect of the Marketing Hub is its AI-powered capabilities, which simplify the creation of new creatives, marketing copy, and emails. This is particularly useful for smaller teams without a dedicated marketing department. Another great advantage of HubSpot is its offering of free plans, including one for the Marketing Hub.

Sales Hub

The Sales Hub is another highly popular offering from HubSpot, designed to provide sales-enabling software for various business operations. It includes six key features:

• Lead Management
• Email Templates
• Email Tracking
• Sales Automation
• Call Tracking
• Meeting Scheduler

While some features overlap with the Marketing Hub, the Sales Hub is more focused on optimizing the sales process. If you’re looking to enhance your sales pipeline, HubSpot Sales could be the right choice.

In my opinion, it’s especially effective for telephone sales. It offers a playbook that helps your sales team streamline their sales pitches. Additionally, it includes a meeting scheduler, quote software, and payment acceptance, making it an excellent sales solution for almost any business.

The Sales Hub starts at $20 per month, though a limited free plan is also available for teams working with a budget.

Operations Hub

The Operations Hub provides software to automate business operations while ensuring data quality control. This is crucial for keeping your data organized, as poor data management can quickly lead to inaccurate lead scoring.

Key features of the Operations Hub include:

• Programmable automation
• Team Management
• Custom report builder

The Operations hub is available from $20 a month.

Commerce Hub

The Commerce Hub is centered around tools for billing your customers, a crucial aspect of any business. Key features of the Commerce Hub include:

• Sending invoices
• Payment links
• Sending quotes
• Creating subscriptions

In my opinion, the Commerce Hub provides excellent billing tools, with the subscription feature being a standout. In my experience, finding a reliable payment processor for recurring revenue can be challenging, and most businesses often rely on third-party platforms like PayPal. This built-in solution is a big plus.

Service Hub

Looking to enhance and professionalize your customer support? HubSpot’s Service Hub could be the right fit for your business. Starting at $20 per month per customer service agent, it provides a comprehensive solution to streamline support operations.

Key features of the Service Hub include:

• Help Desk & Ticketing
• Knowledge Base Management
• Call Tracking
• AI-Powered Chat

In my opinion, the Service Hub is particularly valuable for rapidly growing companies. E-commerce businesses looking to scale will benefit greatly, as the Help Desk & Ticketing system simplifies customer service operations. The AI-powered chat feature is also highly useful, automating tasks and reducing the workload for your team.

Content Hub

The Content Hub is the final hub I want to cover. While it’s the last on the list, it’s certainly not the least important. As we move into 2024 and beyond, online content will play an increasingly vital role.

The Content Hub enhances your content marketing process, utilizing AI to simplify content creation and assist with outlining your ideas.

In my opinion, this hub is solid, but given the highly competitive nature of today’s online content landscape and the advanced level of SEO, I’m not sure these tools alone will elevate your content to a truly competitive level. However, for local businesses looking to improve their online visibility, the Content Hub could be a great fit.

Conclusion

This blog explains what HubSpot hubs are, highlighting the six different hubs designed to improve and streamline specific business operations. You can subscribe to one or more hubs, depending on which areas of your business you want to enhance.

Looking to improve all aspects of your operations? HubSpot offers a Small Business Bundle that provides starter editions of all six hubs—Marketing, Sales, Operations, Commerce, Service, and Content—for just $20 per user. So if you are a small business, make use of it!