Integrating ON24 with CRM Solutions February, 2025

We find SAP Sales Cloud to be a standout choice for businesses looking to elevate their sales strategies with advanced automation and insightful analytics. At a starting price of $57.00 per user per month, it’s designed for organizations that require a comprehensive approach to CRM, although the absence of mobile deployment options may limit flexibility for on-the-go sales teams.
We’re particularly drawn to its deep analytics and machine learning features, which offer a level of insight into customer behavior and sales trends that is invaluable for complex sales environments. This makes SAP Sales Cloud ideal for larger enterprises or businesses with sophisticated sales processes that can benefit from such in-depth analysis.
However, we do note the potential drawback for teams that rely heavily on mobile access, as the platform’s lack of mobile deployment could pose challenges for sales professionals who need to manage relationships and access data while away from their desks.
Despite this, we appreciate SAP Sales Cloud’s extensive integration capabilities, which allow it to seamlessly fit into a wide range of business ecosystems, enhancing its value for companies invested in SAP products or various third-party applications.
In our view, SAP Sales Cloud is a compelling option for companies seeking to harness advanced CRM features to optimize their sales outcomes, provided they can navigate the limitations around mobile accessibility.

We were intrigued by Bigin by Zoho CRM for its straightforward approach to CRM, tailored specifically for small businesses. With a starting price of just $7 per user per month and a free trial available, it’s an accessible option for those just starting out or looking to streamline their sales processes without the complexity often associated with more comprehensive CRM systems.
Bigin stands out for its user-friendly design and essential CRM functionalities, making it a perfect fit for smaller teams that need effective customer management without the overhead. Its simplicity and affordability are key attractions, offering the core features necessary for managing contacts, deals, and pipelines efficiently.
However, we recognize that Bigin might not be the best fit for larger companies in need of advanced CRM capabilities and custom reporting. Its focus on simplicity and the essentials means it might lack the depth required by more complex organizations with extensive customization and deep analytics needs.
In our view, Bigin by Zoho CRM fills a specific niche in the CRM market, providing a streamlined and cost-effective solution for small businesses looking to get started with CRM. It’s an excellent entry point, offering ease of use and essential features, supported by the flexibility of a free trial to test its suitability for your business needs.

Right off the bat, ActiveCampaign grabbed our attention with its exceptional blend of automation and personalization features, setting a new standard in the CRM space. Starting at $29 per user each month, it’s got our attention for its top-notch sales automation and cutting-edge email marketing skills.

The way it handles complex sales sequences and adds a personal touch to messages is a game-changer, making it a prime pick for businesses keen on boosting their sales game.

What also makes ActiveCampaign shine is its user-friendly setup and the wide range of integrations it offers. It’s a perfect match for tech-savvy businesses already juggling various SaaS tools, thanks to its impressive lineup of third-party integrations ,one of the most extensive in the CRM scene.

All in all, ActiveCampaign is a standout choice for firms looking to smooth out their sales operations and amp up customer interactions.

We’ve explored NetSuite and found it to be an exceptionally comprehensive platform, best suited for larger enterprises rather than individual freelancers. NetSuite stands out for its all-encompassing approach to business management, integrating ERP, CRM, and eCommerce capabilities within a single, unified system.
The platform’s depth and breadth in offering real-time data across various business functions make it a powerful tool for organizations looking to streamline operations and gain insights into every aspect of their business. From financials and supply chain management to customer relations and beyond, NetSuite provides an extensive range of features designed to support complex business requirements.
Pricing for NetSuite is tailored to each organization’s specific needs, with quotes available upon request. This customized pricing approach ensures that businesses only pay for the functionalities they need, making NetSuite a scalable solution that can grow with your business.
Given its comprehensive nature and scalability, NetSuite is particularly well-suited for medium to large businesses seeking an integrated solution to manage various aspects of their operations seamlessly. Its focus on providing a complete suite of business tools in one platform sets it apart as a robust choice for companies looking to consolidate their software solutions and optimize their processes.

We liked Close CRM a lot because it immediately piqued our interest with its robust sales communication platform, tailored for dynamic sales teams rather than individual freelancers. With a starting price of $49 per user per month, Close CRM also offers a free trial, allowing teams to explore its extensive features without initial commitment.
What sets Close CRM apart is its emphasis on streamlining the sales process through powerful communication tools and automation, designed to enhance productivity for sales-focused organizations. This focus makes it less suited for freelancers but ideal for teams looking to aggressively drive sales and manage leads more effectively.
Additionally, Close CRM’s intuitive interface and comprehensive training resources ensure that teams can quickly adapt to and leverage the platform’s full potential. Its commitment to improving sales outcomes through a combination of efficiency and effectiveness makes it a standout solution in the CRM landscape.
Overall, Close CRM is a compelling option for sales teams looking for a CRM that goes beyond contact management to actively facilitate and enhance sales activities, backed by the flexibility of a free trial to get acquainted with its features.
What sets Close CRM apart is its emphasis on streamlining the sales process through powerful communication tools and automation, designed to enhance productivity for sales-focused organizations. This focus makes it less suited for freelancers but ideal for teams looking to aggressively drive sales and manage leads more effectively.
Additionally, Close CRM’s intuitive interface and comprehensive training resources ensure that teams can quickly adapt to and leverage the platform’s full potential. Its commitment to improving sales outcomes through a combination of efficiency and effectiveness makes it a standout solution in the CRM landscape.

Insureio is an online CRM software designed specifically for the insurance market. Starting from $25 per month, its paid plans include essential features like quoting, lead capture, and drop-ticket solutions. Larger companies can opt for plans offering personalized e-marketing, pre-built marketing campaigns, and lead routing. What truly impresses us are the lead marketing features, perfectly tailored to the online insurance market.

Kajabi CRM, in our opinion, stands as the ideal CRM for online creators, catering to influencers, podcasters, and online course sellers alike. With paid plans starting at $119 per month, it offers the opportunity to monetize online content. For agencies with multiple creators, scaling up the plan allows for promoting 100 products and 100 different funnels across up to 3 websites.

We’ve taken a close look at LeadSquared Sales and found it to be a robust platform designed to cater to the dynamic needs of sales teams, rather than individual freelancers. Starting at $25 per user per month, LeadSquared offers a comprehensive suite of features with deployment options that cover desktop and mobile, ensuring accessibility across all devices.
What really sets LeadSquared Sales apart is its ability to streamline the sales pipeline and enhance lead management through automation and intelligent tracking. This platform is built to scale with businesses, offering advanced functionalities that can significantly improve sales efficiency and lead conversion rates.
While it doesn’t offer a free trial, which might be a drawback for those looking to try before they buy, its all-inclusive deployment capabilities make it an attractive choice for sales teams that need flexibility and mobility in their CRM solution.
LeadSquared Sales is ideally suited for medium to large businesses looking for a CRM that can support a high-volume sales environment with efficiency and scalability. Its comprehensive feature set and mobile deployment make it a powerful tool for teams needing to stay connected and productive, regardless of location.

Copper CRM immediately stood out to us for its seamless Google Workspace integration, making it an instant hit for teams already in the Google ecosystem. With pricing starting at $23 per user per month, Copper offers an accessible entry point for businesses of all sizes.
Its standout feature, the deep integration with Google Workspace, allows for an incredibly smooth workflow, effectively turning your Gmail into a powerful CRM tool. This level of integration is a significant plus for businesses looking to minimize the friction of adopting new software, ensuring a more intuitive user experience.
Additionally, Copper CRM impresses with its focus on simplicity and user-friendliness, without sacrificing powerful CRM functionalities. It’s especially appealing to those who prefer a straightforward, no-fuss approach to CRM, without the need for extensive training or a steep learning curve.
In essence, Copper CRM is an ideal solution for businesses seeking to enhance their efficiency and customer relationships within the familiar Google Workspace environment.